Meta Ads Executive

Meta Ads Executive

Experience
2-4 years

Role Summary
We are looking for a junior to mid-level Meta Ads person who can research different industries understand customer pain points find winning ad ideas and support Meta campaign execution. This person will work under our senior performance marketer and help create better ad angles hooks copy and creative briefs for Facebook and Instagram ads.

Key Responsibilities

• Research different business types competitors audiences offers and ad trends.
• Find creative ad ideas that can work on Meta for lead generation ecommerce and service businesses.
• Write ad hooks primary text headlines and simple CTA options.
• Create creative briefs for designers and video editors.
• Review competitor ads using Meta Ad Library and other research tools.
• Suggest UGC-style testimonial problem-solution offer-based and retargeting creatives.
• Support A/B testing of creatives hooks audiences and offers.
• Monitor ad performance and identify which creative angles are working.
• Coordinate with designers copywriters video editors and the senior ads manager.

• Communicate clearly with the internal team and occasionally explain creative ideas to clients.

• Managing Meta ads campaigns for clients effectivly.

Required Skills

• 2-4 years experience with Meta Ads paid social social media marketing or creative strategy.

• Strong understanding of Facebook and Instagram ad creatives and Ads platforms.

• Ability to research industries and come up with practical ad ideas.
• Good copywriting ability for short-form ad copy.
• Understanding of hooks offers pain points benefits and CTAs.
• Ability to brief designers clearly.
• Good spoken and written English.

• Organized curious and comfortable working across different industries.

• Experience with Meta Ad Library Canva ChatGPT or similar tools.

• Deep understanding of Meta campaign performance metrics like CTR CPL CPA CPM and ROAS and how to improve them.

Good To Have

• Experience with Australian UK or US clients.

• Experience with UGC-style ad concepts and short video script