MarTech Automation Specialist

Function

Were Hitachi Vantara the data foundation trusted by the worlds innovators. Our resilient high-performance data infrastructure means that customers from banks to theme parks can focus on achieving the incredible with data.

If youve seen the Las Vegas Sphere youve seen just one example of how we empower businesses to automate optimize innovate and wow their customers. Right now were laying the foundation for our next wave of looking for people who love being part of a diverse global team and who get excited about making a real-world impact with data.

MarTech Automation Specialist

Were looking for a MarTech Operations Specialist to own and optimize the marketing technology stack that powers our campaigns data and reporting. Youll be the connective tissue between marketing sales and IT making sure our tools are properly integrated our data is clean and reliable and our teams can execute campaigns efficiently. This role suits someone who enjoys both the technical side of marketing systems and the operational discipline of keeping everything running smoothly.

The Role:

• Administer configure and maintain the marketing technology stack including marketing automation platform CRM CDP analytics tools.
• Manage integrations and data flows between marketing sales and other business systems to ensure a single source of truth.
• Build and maintain lead management processes including lead scoring routing nurturing and lifecycle stages.
• Set up QA and support email campaigns landing pages forms and automated journeys.
• Maintain data hygiene through regular auditing deduplication segmentation and governance.
• Develop dashboards and reports to track campaign performance funnel metrics and marketing ROI.
• Support marketing attribution and help connect activity to pipeline and revenue.
• Troubleshoot technical issues across tools and act as the go-to resource for the marketing team.
• Evaluate new tools and vendors run proofs of concept and manage onboarding and offboarding of platforms.
• Document processes maintain playbooks and train team members on tools and workflows.
• Ensure compliance with data privacy regulations such as GDPR CAN-SPAM CCPA and manage consent and preferences.

• 5 years of experience in marketing operations MarTech administration or a related role.
• Hands-on experience with a marketing automation platform (e.g. Marketo or Salesforce Marketing Cloud).
• Working knowledge of CRM systems especially Salesforce.
• Strong understanding of lead lifecycle funnel metrics and marketing-to-sales handoff.
• Experience with data management segmentation and reporting.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong project management skills and attention to detail.
• Good communication skills for working across marketing sales and technical teams.

• Experience with integration tools (e.g. Workato Zapier ) and basic knowledge of APIs.
• Familiarity with analytics and BI tools (e.g. Google Analytics Tableau Power BI).
• Understanding of SQL or scripting for data manipulation.
• Relevant certifications.

#LI-SP7

Were a global team of innovators. Together we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future this is the place to fulfil your purpose and achieve your potential.

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued heard and safe to express themselves they do their best work.

We help take care of your today and tomorrow with industry-leading benefits support and services that look after your holistic health and wellbeing. Were also champions of life balance and offer flexible arrangements that work for you (role and location dependent). Were always looking for new ways of working that bring out our best which leads to unexpected ideas. So here youll experience a sense of belonging and discover autonomy freedom and ownership as you work alongside talented people you enjoy sharing knowledge with.

Were proud to say were an equal opportunity employer and welcome all applicants for employment without attention to race colour religion sex sexual orientation gender identity national origin veteran age disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process please let us know so that we can do our best to set you up for success.