Marketplace Marketing

Own end-to-end paid advertising on Amazon (Sponsored Products Sponsored Brands

DSP) Flipkart Ads Myntra Ads and other marketplace ad consoles.

Plan allocate and optimise a 3 4 Cr annual media budget across platforms SKUs and

campaigns to maximise ROAS and minimise ACOS.

Conduct thorough keyword research bid management and A/B testing for search and

display campaigns across platforms.

Drive organic rank improvement through sponsored ad strategies -understanding the

flywheel between ads and organic visibility on marketplaces.

Build and maintain weekly/monthly performance dashboards tracking spends ROAS

ACOS CTR CVR and NTB (New To Brand) metrics.

Lead budget planning and campaign execution for major sale events -Big Billion Days

Great Indian Festival End of Reason Sale Myntra EORS etc.

Analyse category trends competitor ad strategies and platform algorithm changes to stay

ahead and adapt campaigns proactively.

Regularly analyse SKU-level inventory ageing identify slow-moving stock and strategise

accordingly - working on improved visibility better placement targeted ad pushes and

content optimisation to accelerate sales.