Marketing Trainee

KEY RESPONSIBILITIES

1. Campaigns & Advertising

Plan and execute end-to-end online and offline advertising campaigns for Satchmo Holdings.

Design targeted campaigns for new product launches seasonal promotions and key trade events.

Develop entry-marketing strategies for new markets or product categories as the company scales.

Plan execute and measure A/B tests and conversion experiments to continuously improve campaign ROI.

2. Digital Marketing & Social Media

Build and maintain brand presence across Instagram Facebook LinkedIn YouTube and other relevant platforms.

Plan and manage paid digital campaigns Meta Ads Google Ads influencer collaborations within budget.

Track and report campaign performance against KPIs using Google Analytics Meta Business Suite and similar tools.

Collaborate with design and content teams to create compelling landing pages emailers and digital collateral.

Drive customer acquisition and engagement through SEO/SEM email marketing and content marketing.

3. Content Creation & Brand Management

Develop brand-aligned content product storytelling recipes behind-the-scenes testimonials for all channels.

Uphold brand identity visual standards and tone of voice across all media and communication touchpoints.

Manage creation and distribution of marketing assets: brochures packaging inserts in-store materials and merchandise.

Coordinate product photography and videography shoots in line with brand guidelines.

4. Public Relations & Communications

Support PR initiatives media pitches press releases industry events and corporate communications.

Build and maintain relationships with food bloggers media houses influencers and key industry stakeholders.

Draft brand communications including press releases newsletters media kits and blog articles.

5. Vendor & Agency Coordination

Coordinate with creative agencies media vendors print suppliers and digital partners from brief to delivery.

Negotiate quotations manage timelines and ensure quality of marketing deliverables.

Collaborate cross-functionally with the Sales Product and Operations teams on marketing support needs.

6. Market Research & Reporting

Monitor competitor marketing activities emerging food trends and consumer insights to shape campaign strategy.

Prepare monthly marketing performance reports covering reach engagement leads and campaign ROI.

Support primary and secondary market research to evaluate brand health and customer perception.

Required Skills:

Digital marketingAnalytics toolsVendor coordinationExcellent communication