Marketing Specialist, SEM

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services ultimately guiding them to their next home. The team is collaborative data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

Zillow Group is a strategic mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership scalable programs and operational excellence in support of Zillows mission. We bring deep experience working across diverse teams in a dynamic high-growth environment balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

We are seeking a new team member who has the skills knowledge and expertise to build manage and implement Search Engine Marketing (SEM) campaigns at scale across multiple platforms. This team member is a performance marketer excited by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!

• Build QA launch and optimize Google SEM and Demand Gen campaigns for multiple lines of business
• Improve performance by managing bids refining keywords and testing new targeting creative and advertising capabilities
• Support various SEM workstreams including campaign audits troubleshooting reporting and analyses
• Collaborate asynchronously with team members in North America through Slack email Google Drive and project management tools
• Attend virtual team meetings occurring during the evenings in India Standard Time
• Understand rules regulations and data ecosystems related to paid marketing and identify and communicate issues when they arise

This role has been categorized as an Office position. Office employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month. Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

• 2-5 years of work experience in SEM including hands-on execution of campaigns such as Google Search and Microsoft Search with annual budgets exceeding $250K USD.
• Proven ability to effectively manage campaigns to drive strong business results
• Experience with newer Google Ads capabilities including Performance Max AI Max and Demand Gen
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results.
• Familiarity with incrementality testing and conversion event implementation and QA
• Strong problem-solving and time management skills
• Comfortable working asynchronously with team members in North America
• Fluent in English and strong written/verbal communication skills
• BS degree or equivalent experience in Business Economics Statistics or related field preferred.
  

At Zillow were reimagining how people movethrough the real estate market and through their careers. As the most-visited real estate platform in the U.S. we help people navigate buying selling financing and renting with greater ease and confidence. Whether youre working in tech sales operations or design youll be part of a company reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For in 2026 and included on TIMEs Americas Best Companies 2026 list reflecting our commitment to creating an innovative inclusive and engaging culture where employees are empowered to grow.

No matter where you sit in the organization your work will help drive innovation support our customers and move the industryand your careerforward together.

Zillow Group is committed to fostering an inclusive innovative environment and to providing equal employment opportunities. We comply with applicable laws that prohibit discrimination in employment and recruitment.

If you have a disability or special need that requires accommodation during the recruitment process please contact your recruiter directly.

Qualified applicants will be considered for employment in accordance with applicable law.