Marketing Specialist, International Seller Growth ISG

Through the Amazon Marketplace Amazon provides individuals or enterprises the opportunity to sell their goods on the Amazon platform. Worldwide more than a million sellers use this Marketplace and thereby contribute to the success of Amazon.

We are seeking a strategic data-driven Marketing specialist to join our sustainability program in role sits within the sustainability Selling Partner team which owns seller engagement strategy across NA EU and CN region and drives seller adoption and commitment along with single shipment units. The team partners closely with program business and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness engagement and adoption throughout the seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple sustainability programs.

Key job responsibilities
Responsibilities:
1) Lead end-to-end marketing strategy across traffic awareness acquisition and program marketing in NA EU and CN regions.
2) Define and own marketing input/output metrics (open rate CTR conversion rate program adoption) and establish measurement frameworks linking initiatives to customer experience and business outcomes.
3) Drive full-funnel optimization across awareness engagement and conversion stages
4) Build and scale marketing channels campaigns podcasts email journeys Seller University videos social media and automation to drive growth across diverse customer segments.
5)Partner with content product marketing sales and cross-functional stakeholders to align on strategy execution timelines and create compelling nurture assets that address seller pain points.

A day in the life
1)Develop and launch automated email journeys podcasts Seller University content and social media campaigns targeting different seller cohorts and funnel stages.
2)Partner with Sales/AMs Program Managers and Product Marketing to align on seller outreach priorities messaging and execution timelines.
3)Review marketing output track open rates CTR conversion and enrollment trends across NA EU and CN; flag underperforming campaigns for immediate action.

About the team
Shape the Future of Sustainable Packaging at us in revolutionizing how 700K Selling Partners package ship and deliverreducing waste delighting customers and building a more sustainable future for generations to come.
Were looking for a driven professional to join the Sustainability Team and help lead this transformation across Amazons vast network of over 700000 Selling Partners. Our Sustainable Packaging organization designs and delivers programs that reduce waste advance packaging automation lower cost to serve and strengthen our performance on customer role sits within the Ship In Product Packaging (SIPP) Selling Partner Engagement (SPE) Organization where youll be responsible to connect with sellers selling across the globe and increase their awareness/ adoption and commitment towards sustainable Amazon programs.

- 2 years of digital advertising and client facing roles experience
- Bachelors degree

- Experience analyzing key open issues and resolution metrics for each of the managed accounts
- Experience analyzing data and best practices to assess performance drivers

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