Marketing Specialist

The Opportunity

India is one of Adobes fastest growing and most dynamic markets requiring culturally relevant marketing programs across multiple products including Photoshop Acrobat Firefly and more.

As a Customer Marketing Specialist for India you will play a critical role in implementing and scaling innovative marketing programs. Youll bring campaigns to life with speed precision and quality - working across local regional and global teams in a fast-paced highly matrixed environment.

As a data-driven marketer youll have expertise in digital content creation social/influencer marketing WhatsApp email and optimizing for SEO LLM and paid-media.

This role is designed for a strong executor who takes ownership thrives in complexity and consistently delivers high-quality outcomes.

What youll do

• Implement marketing programs for India across key customer segments (such as Creators Creative Professionals Business Professionals and Students) owning end-to-end campaign execution including timelines briefs content creation/localization and approval.
• Manage creative agencies closely to ensure execution is on-brand culturally relevant and on time.
• Partner closely with internal teams for integrated campaign delivery across Media Social PR Lifecycle Marketing SEO and .
• Support the Director of India Customer Marketing to create local campaigns based on customer insights as well as adapt global creative to suit local culture needs and trends.
• Monitor and optimise campaign performance reporting to key interested parties on results.
• Operate effectively within Adobes globalregionallocal marketing model

What you bring

• 4 years of hands-on experience implementing digital marketing for B2C in India with strong expertise in social first programs including user generated content.
• Proven experience managing creative/advertising agencies to deliver high-quality work on time.
• Strong organizational and project management skills with exceptional attention to detail.
• Curiosity and customer-first mentality that translates into highly relevant messaging and content creation for Indian customers.
• Ability to operate independently on complex workstreams.
• Pro-active learner & data-driven approach to marketing.
• Basic understanding of LLM/AI optimisation for marketing.
• Fluent in English and Hindi essential (written and verbal) another regional language is a plus
• General knowledge of Adobe Creative Cloud Tools Adobe Analytics
• Relevant Bachelors degree e.g. Communications Marketing Business

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

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