Marketing Manager (Pune, India)

• Develop and execute integrated B2B campaigns across social media organic search paid media content email events webinars partners and other relevant channels.

• Translate company product and sales priorities into campaign strategies with clear audiences messages offers channels KPIs and conversion paths.

• Own campaigns from concept through execution measurement optimization and post-campaign analysis.

• Develop messaging and content for different stages of the buyer journey from awareness through conversion.

• Test messaging creative offers audiences landing pages and channels to continuously improve performance.

• Coordinate internal teams contractors agencies partners and vendors while retaining ownership of strategy and results.

• Develop and execute B2B social media strategies designed to grow relevant audiences increase engagement strengthen brand visibility and contribute to demand generation.

• Own or support day-to-day social execution under the direction of existing social media leaders i.e. propose and inform the following: editorial planning copywriting scheduling publishing community engagement and performance analysis.

• Create platform-appropriate campaigns and content for review / approval across LinkedIn and other relevant social channels understanding how audiences formats and distribution differ by platform.

• Work with product team and technical writers under the Content Directors guidance to help develop social content around product launches research thought leadership events customer stories company news and integrated campaigns.

• Identify opportunities to turn long-form content presentations webinars interviews and events into effective social content.

• Track audience growth engagement traffic conversions and other meaningful performance indicators and use those insights to improve strategy.

• Understand paid and organic social and how they can work together to amplify high-performing campaigns and content.

• Have practical video editing experience and the ability to independently create edit resize caption and repurpose short-form videos and other digital content for social and campaign use.

• Understand the fundamentals of effective B2B video storytelling including hooks pacing structure captions calls to action and platform-specific formatting.

This role requires substantially deeper search expertise than a typical generalist marketing position.

• Develop and execute SEO and AEO strategies that increase qualified visibility across traditional search and AI-driven discovery.

• Conduct keyword topic buyer-question SERP content-gap and competitive research to identify growth opportunities.

• Optimize website and campaign content for search intent authority conversion and AI discoverability.

• Understand technical SEO fundamentals including crawling indexing site architecture internal linking structured data/schema redirects canonicalization and Core Web Vitals.

• Monitor brand product competitor and category visibility across Google ChatGPT Gemini Perplexity Copilot and other emerging AI discovery platforms.

• Identify opportunities to improve visibility accurate representation citations and recommendations within AI-generated answers.

• Stay current with search algorithms AI search AEO/GEO practices and changing buyer discovery behavior.

• Measure organic and AI-discovery performance based on business impactnot rankings and traffic alone.

• Write edit and optimize landing pages campaign copy emails articles customer stories presentations and other marketing materials.

• Translate complex technical concepts into clear compelling messaging for business and technical audiences.

• Create and update sales presentations campaign decks event materials one-pagers and other sales-enablement assets.

• Work with product sales technical subject-matter experts and leadership to develop accurate differentiated messaging.

• Maintain high standards for factual accuracy brand consistency technical credibility and content quality.

• Plan and manage paid search paid social retargeting and other relevant digital advertising campaigns.

• Develop campaign audiences messaging creative direction landing pages offers and conversion strategies.

• Optimize spend based on lead quality conversions acquisition cost and pipeline contribution.

• Help plan and execute industry conferences trade shows webinars customer events and partner programs.

• Develop event messaging promotions presentations booth/supporting materials and pre- and post-event campaigns.

• Coordinate with vendors event organizers sales teams speakers and internal stakeholders and measure event performance against defined objectives.

• Define campaign KPIs and measure performance using GA4 Google Search Console CRM/marketing automation data advertising and social platforms SEO/AEO tools and other relevant sources.

• Connect marketing activity to ICP lead generation

• Analyze campaign content social audience and conversion performance to identify opportunities for improvement.

• Build reporting that explains what happened why it happened and what we should do next.

• Use experimentation and datanot assumptionsto guide marketing decisions and resource allocation.

• 3-5 years of hands-on B2B marketing experience preferably within SaaS or another technically complex industry.

• Demonstrated experience designing and executing integrated campaigns that produced measurable audience growth engagement leads conversions opportunities or pipeline.

• Strong experience developing and executing B2B social media strategy with evidence of measurable audience or engagement growth.

• Strong SEO expertise spanning content strategy on-page optimization technical fundamentals competitive research and performance measurement.

• Current practical knowledge of AEO/GEO generative search AI Overviews LLM-driven discovery and AI citation behavior.

• Experience planning and optimizing paid digital and social advertising campaigns.

• Excellent writing and editing skills with the ability to independently produce high-quality B2B marketing content.

• Practical video editing and content-production experience particularly for social and digital campaigns.

• Experience creating and updating professional presentations campaign materials and sales-enablement assets.

• Experience supporting conferences webinars trade shows or other B2B events.

• Strong analytical skills and proficiency with GA4 Google Search Console SEMrush/Ahrefs or equivalent CRM/marketing automation systems social platforms and advertising analytics.

• Strong understanding of B2B buyer journeys lead generation conversion optimization and campaign attribution.

• Strong AI fluency and demonstrated ability to use AI tools to improve research analysis content development and marketing productivity including building skills and workflows.

• Ability to independently manage multiple campaigns and work effectively with sales product technical teams leadership agencies and vendors.

• Direct experience in cybersecurity cloud security enterprise IT SaaS data protection DevOps identity or another technical B2B category.

• Experience marketing to CISOs security teams IT leaders administrators compliance teams or other technical buyers.

• Demonstrated experience generating pipeline for a B2B SaaS company.

• Experience with HubSpot or a comparable CRM/marketing automation environment.

• Experience with common creative and video tools such as Canva Adobe Creative Cloud CapCut Descript or equivalent.

• Experience using automation APIs scripts or internally built tools to improve marketing efficiency.

• Experience with international campaigns audiences events partner marketing or channel marketing.

Success is measured by business impact not marketing activity alone. You will be expected to:

• Design and execute campaigns that generate measurable audience growth engagement qualified leads opportunities pipeline and business growth.

• Grow relevant social audiences and improve engagement while connecting social activity to broader marketing objectives.

• Collaborate well with existing Marketing Sales and Product teams.

• Increase qualified organic visibility across traditional search and AI-driven discovery.

• Improve campaign conversion and identify opportunities to increase marketing efficiency.

• Build integrated campaigns in which social content search paid media events and sales follow-up reinforce one another.

• Produce high-quality marketing social video and sales assets without creating unnecessary execution dependencies.

• Give leadership clear visibility into what is working what is not and where marketing should invest next.

• Balance creative drive

You are a builder and problem-solver with broad marketing judgment and deep expertise in search and digital marketing. You can move from strategy to execution without losing momentum.

You are as comfortable developing a campaign strategy as you are writing a LinkedIn post optimizing a landing page editing a short video analyzing conversion data suggesting ad campaigns improving a presentation or planning an event.

Most importantly you have evidence that your work produces results. You can point to campaigns social programs search initiatives or other marketing programs you personally helped design and execute and explain how they contributed to audience growth engagement leads pipeline or revenue.