Marketing Manager Product & Community
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Job Summary
About Creador Foundation and Multiply
We are building Maitree a voice-first AI assistant on WhatsApp for women running small businesses. A woman can speak to Maitree in her own language to track sales and expenses understand costs set prices see whether her business is making money and work through everyday business questions. Maitree is in pilot today with a wider launch planned for 2027.
THE CHALLENGE
How do you get a woman running a tailoring business salon food business or small shop to trust an AI assistant enough to try it - and find enough value to keep coming back There is no established marketing playbook for this. We are looking for someone who wants to build one.
What you will own
Product marketing: Build Maitrees story and positioning. Develop and test messaging for different women entrepreneurs business types and use cases.
Growth & campaigns: Experiment across digital social WhatsApp on-ground and partner channels. Test unconventional ideas learn quickly and scale what works.
Product partnerships: Identify consumer brands retailers and companies that already reach our audience. Build campaign ideas pitch marketing teams and take partnerships from concept to execution.
Community: Grow our WhatsApp communities and Womaniya Club. Create formats that help women learn from each other and nurture women who can champion Maitree.
Content & podcast: Shape campaigns and storytelling with our content team and lead the editorial direction partnerships and growth of What A Womaniya.
Launch & measurement: Own the marketing and growth plan for Maitrees 2027 launch - audiences channels partnerships budgets and measurement. Track meaningful first use and repeat use not just reach.
Who we are looking for
You may currently work in consumer marketing product marketing growth communications or an agency. Social-sector experience is useful but it is not required.
5-8 years of relevant experience with a record of building or growing a consumer-facing brand product or audience.
Experience creating campaigns for mass-market or vernacular audiences and turning consumer insight into strong messaging and creative.
Comfort with digital campaigns budgets performance measurement and experimentation across channels.
Experience pitching and executing partnerships with brands or other organisations.
Experience managing at least one team member.
Strong spoken and written English and Hindi.
Required Skills:
Who we are looking for You may currently work in consumer marketing product marketing growth communications or an agency. Social-sector experience is useful but it is not required. 5-8 years of relevant experience with a record of building or growing a consumer-facing brand product or audience. Experience creating campaigns for mass-market or vernacular audiences and turning consumer insight into strong messaging and creative. Comfort with digital campaigns budgets performance measurement and experimentation across channels. Experience pitching and executing partnerships with brands or other organisations. Experience managing at least one team member. Strong spoken and written English and Hindi. You will enjoy this role if you like starting with a difficult problem rather than a campaign brief are comfortable testing ideas before everything is perfect and want substantial ownership in taking a new product to market.
