Marketing Manager

About Moove

Moove is building the worlds largest fleet and best-in-class technologies that power mobility platforms. Its flagship Drive-to-Own (DTO) product democratises access to vehicle ownership with a revolutionary revenue based financing model enabling underserved mobility entrepreneurs to thrive.

Our global growth has been fueled by our partnership with Uber and backed by leading investors and lenders including Uber Mubadala BlackRock and many others. Today Moove operates the worlds largest manned & autonomous ride-hail fleet with 38k vehicles across 29 cities 13 countries and 6 continents enabled by 2.1k employees Moove continues to expand through strategic partnerships with industry leaders like Uber. Were transforming mobility to be safer more efficient and accessible to all while creating economic opportunities and supporting skills development in the mobility sector.

About the Role

As a Marketing Manager (Country) at you will be responsible for developing and executing innovative marketing strategies tailored to the specific needs of your assigned country. Your role will involve market research competitor analysis and customer insights to drive effective marketing campaigns and initiatives. You will collaborate with cross-functional teams to create compelling content manage advertising campaigns and oversee digital marketing efforts. By leveraging your expertise in local market dynamics and consumer behavior you will play a crucial role in expanding Mooves brand presence driving customer acquisition and fostering strong relationships within your target market.

What Youll be Doing

Develop specific regional marketing strategies and go-to-market plans to launch new products.

Build Mooves brand equity and sustain this progressively as operations scale across the region.

Build driver sourcing channels via performance marketing organic initiatives & BTL activities.

Ensure operational excellence in executions while managing project teams to drive growth.

Drive local activations and ensure positive ROI on all brand engagements including showcase events partnerships field activities etc.

Work closely with the communications specialist business development team CRM associate and other key teams to execute all initiatives.

Allocate country budget to relevant initiatives and ensure actual spend is in line with the target.

Act as the regional marketing POC and ensure key stakeholders are adequately informed of initiatives progress and reports.

Utilize data-driven decisions to improve the performance of marketing efforts.

Model our core values and promote them internally and externally

What You will need for this position

A good first degree in a relevant field (Marketing Communication Business Administration or any related field).

A minimum of 5 years of experience and at least 2 years in a middle management role.

Have strong understanding of digital marketing

Experience in the Mobility and Tech industry.

Start-up Experience.

Research Data Analysis Organisation & Planning skills

Amazing creativity and communication skills.

People management and leadership skills

Strong business acumen and problem-solving.

Passionate about new technologies

Key Metrics

Increase in Brand Awareness - % Increase in Brand Recognition

Growth in Brand Equity - % Increase in Brand Recall

Positive Net Promoter Score - Above 70%

Who Youll Be Working with:

Directly reporting to our Director- Operations and closely working with our Operations Team.

About the team

Our team is collaborative positive curious and engaged. We think fast work smart laugh often and are looking for like-minded people to join us in our mission to disrupt vehicle ownership and make financial freedom within reach.

Moove is strongly committed to diversity within its community. The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer we welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently.

Pre-hiring Notice: Moove relies on the accuracy of information contained in employment applications as well as the accuracy of other data presented throughout the hiring process and during employment. Any misrepresentations falsifications or material omissions in any information or data provided by an applicant may result in the applicant being excluded from further consideration for employment or if an individual has already been hired termination of employment.

EEO Statement: Moove is an equal opportunity employer and does not discriminate on the basis of gender race sexual orientation marital status religion political affiliation or any other protected characteristic.

Moove: Moove is a mobility asset company and Ubers preferred fleet partner across Sub-Saharan Africa. Our Vision is to democratize financial services to make our customers more productive and successful. Our Core values are Compassion Excellence Innovation Teamwork Trust and Ownership.