Marketing & Communications Marketing Operations Analyst

Marketing & Communications - Marketing Operations Analyst IProfile Summary:We are looking for a Channel Lead to own the end-to-end execution of marketing across every online and offline channel the execution engine of the Enterprise Marketing Operating System. The role orchestrates content creative and digital into seamless campaigns owns national and regional events and acts as the primary liaison across Marketing Sales Service Product and regional teams. It ensures the plan is deployed on time on brand and on budget and that every channel from the shop floor to the boardroom is activated and Youll DoChannel Execution & Campaign OrchestrationOwn end-to-end execution of marketing activities across online and offline Content Creative and Digital teams to plan execute and follow through on the channel calendar and ensure consistent on-time deployment of content creatives collateral and promotional materials across & Field MarketingOwn logistics and execution of national and regional trade fairs (PlastIndia PlastiVision IPLAS PlexConnect PackPlus) customer and partner meets webinars association conferences plant visits and regional marketing booth design and build merchandise on-ground staffing and vendor management (fabricators signage photo/video travel).Run pre- and post-event demand campaigns on-site lead capture and structured follow-up with -Spectrum ReachActivate the full funnel CXO roundtables and thought-leadership seminars (top) technical webinars and demo days (middle) and mobile webinars WhatsApp / SMS and vernacular content (base).Run plant-visit programs and all on-site events (open houses machine handovers demos) as part of full-spectrum channel mix to audience tier and -Functional Liaison & GTM CoordinationAct as the primary liaison between Marketing Sales Service Product and regional to and manage all events is mandatory for this role; coordinate associates travel lodging and boarding during events with regional office coordinators and support campaign timing to the go-to-market calendar and product launches; ensure Sales handoff and & Agency ManagementManage agencies and vendors at peak load; brief schedule and quality-check deliverables against the and track vendor performance timelines and Logistics & ComplianceTrack channel-wise spend and activation efficiency; flag reallocation all campaigns per the Marketing Campaign Playbook and conduct trade-show conference and visit travel per the T&E and present execution and lead-contribution Performance & ROI MeasurementMeasure event and channel performance attendance footfall and event footfall-to-lead conversion and webinar/event cost efficiency cost per lead cost per MQL and cost per SQL alongside cost per channel event and channel ROI Marketing ROI (leverage) pipeline value and lead-to-order conversion in partnership with the Governance & Analytics structured post-event analysis and feed learnings into the next campaign Channel Lead anchors execution discipline for the marketing desk working hand-in-hand with the Communications Specialist the Governance & Analytics Lead the design/creative function the digital agency and regional office coordinators and reporting to the Marketing Head. The role is the connective tissue between strategy and on-ground Requirements Essential Skills & QualificationsBachelors degree in Marketing Business or a related field; MBA preferred.68 years in B2B / industrial marketing with strong channel-execution and events trade-fair and field-marketing execution including vendor and logistics management at cross-functional coordination and stakeholder-management skills across Sales Product and knowledge of digital channels martech and lead-capture / CRM project-management skills; able to run multiple concurrent campaigns and willingness and ability to travel to and manage all national and regional events with associates travel lodging and boarding coordinated via regional office coordinators and support in Microsoft Excel Word and PowerPoint.#LI-SK1