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Market Research & Digital Campaign Specialist

Kavi Software Technologies Private Limited

Job Location:

Chennai - India

Monthly Salary: Not provided by the employer

Experience Required: 2-5years

Posted: 25 September 2026 (22 hours ago)

Application Deadline: 23 December 2026

Vacancies: 1 Vacancy

Job Summary

Market Research & Digital Campaign Specialist

Role Overview

Responsible for supporting Kavi India and Kavi Globals market research demand generation digital

campaigns content marketing and B2B lead-generation initiatives across multiple industries.

The role combines market intelligence account research LinkedIn prospecting campaign execution

content planning and marketing analytics to support business growth and sales development.

Key Responsibilities

Conduct market industry competitor and company research to identify market opportunities business trends and potential accounts.
Research and build target-account and executive lists using LinkedIn and Sales Navigator focusing on C-suite VP and Director-level decision-makers.
Identify and prioritize accounts based on industry company size geography business triggers technology initiatives and Kavis service capabilities.
Plan and execute LinkedIn prospecting and digital lead-generation campaigns including targeting messaging follow-ups and campaign tracking.
Develop persona-specific messaging and outreach sequences based on industry challenges business priorities and relevant Kavi capabilities.
Generate research and qualify B2B leads by identifying relevant prospects buying signals business needs and engagement indicators.
Provide actionable prospect and account intelligence to Sales and Business Development teams.
Track campaign performance across outreach activity connection acceptance responses qualified leads meetings and follow-ups.
Analyze campaign results and recommend improvements to targeting messaging industries personas and campaign strategy.
Support Account-Based Marketing (ABM) and client-expansion initiatives by identifying decision- makers business units initiatives and cross-sell opportunities.
Support GTM and demand-generation initiatives through industry research account intelligence campaign planning and market opportunity analysis.
Plan and manage monthly social media content calendars for Kavi India and Kavi Global aligned with business priorities industry trends campaigns events services and company initiatives.
Research write and coordinate LinkedIn posts blogs articles event promotions campaign content and industry-focused content.
Coordinate with internal teams to gather business insights success stories case studies events and subject-matter expertise for content development.
Work closely with Marketing Sales Business Development Presales Delivery and Leadership teams to align campaigns and content with business objectives.
Maintain accurate campaign trackers prospect databases research reports content calendars and marketing performance reports using Excel and Google Sheets.
Use AI-assisted tools such as ChatGPT Claude and Gemini for research content ideation campaign planning data analysis and messaging refinement.

Key Areas

Market Research Account Research Executive Research B2B Lead Generation Digital

Campaign Management LinkedIn Prospecting Sales Navigator ABM Lead Qualification

Campaign Analytics Demand Generation GTM Research Content Planning Social Media

Content Content Writing Marketing Analytics Marketing Reporting

Tools

LinkedIn Sales Navigator Dripify Excel Google Sheets AI-Assisted Marketing Tools

Preferred Profile

MBA with 25 years of experience in Marketing Demand Generation Market Research Digital Marketing Inside Sales or a related B2B function.
Strong research analytical communication and content-writing skills.
Comfortable working with LinkedIn Sales Navigator and digital prospecting platforms.
Understanding of B2B marketing lead-generation ABM and digital campaigns.
Strong attention to detail and ability to manage multiple campaigns and priorities.
Ability to translate research and market intelligence into actionable marketing and sales insights.
Comfortable working with cross-functional and leadership teams.
Interest in technology AI data digital transformation and B2B services is a plus.