Manager Media Planning

Job Description:

Manager Media Planning

Bangalore

Business Director / Senior Media Planning Manager

We are looking for an experienced Manager Media Planning to develop implement and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning media buying budget management campaign performance analysis and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital Television Radio Print OOH and Emerging Media.
• Conduct market audience and competitor analysis to support planning decisions.
• Create media strategies that maximize reach engagement and conversions.

• Build annual quarterly and campaign-specific media plans.
• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams publishers media owners and agencies for campaign execution.
• Ensure timely launch and smooth delivery of campaigns.

• Monitor campaign KPIs and track media effectiveness.
• Analyze campaign performance and provide actionable recommendations.
• Conduct post-campaign evaluations and prepare performance reports.
• Optimize media investments to improve ROI and efficiency.

• Act as the primary point of contact for clients and internal stakeholders.
• Present media strategies recommendations and campaign performance reviews.
• Build strong relationships with media partners and vendors.
• Collaborate with creative analytics and account management teams.

• Manage campaign budgets and media spends.
• Ensure media plans are delivered within approved budgets.
• Negotiate rates and value-added opportunities with media partners.
• Track billing reconciliations and campaign financials.

• Lead and mentor media planners and executives.
• Review planning outputs and maintain quality standards.
• Support team development and knowledge sharing initiatives.

• Bachelors Degree in Marketing Advertising Mass Communication Business Administration or related field.
• MBA preferred.
• 3-4 years of experience in Media Planning Media Buying or Integrated Marketing Communications.
• Experience working with media agencies advertising agencies or large marketing organizations.

• Media Planning & Strategy
• Audience Research & Insights
• Media Buying & Negotiation
• Budget Management
• Campaign Analytics
• Market Research
• Performance Reporting

• BARC
• TAM/TGI/MRI Data (where applicable)
• Google Analytics
• Meta Ads Manager
• Google Ads
• Media Planning Tools
• Excel & PowerPoint

• Strategic Thinking
• Stakeholder Management
• Communication & Presentation Skills
• Analytical Ability
• Negotiation Skills
• Leadership & Team Management
• Problem Solving

• Media Agencies
• Advertising Agencies
• FMCG
• Telecom
• Retail & E-commerce
• BFSI
• Entertainment & OTT
• Consumer Technology

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