Manager Demand Generation
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Job Summary
MISSION OF THE ROLE
Own predictable scalable B2B pipeline growth for Duratuf Products by designing and executing performance marketing campaigns multi-channel lead generation programmes and funnel automation initiatives. This role is the single accountable owner of qualified lead volume MQL-to-SQL conversion and measurable pipeline contribution to sales revenue in a B2B industrial safety context where long sales cycles technical buyers and distributor-aligned demand generation are the operating reality.
COMPETENCIES
Role Competencies (B2B-critical)
B2B demand generation has owned a pipeline or MQL target in an industrial safety or manufacturing context (CRITICAL)
Performance marketing execution hands-on Google Ads Meta Ads LinkedIn Campaign Manager; managed budgets and optimised for B2B conversion
Funnel design & conversion optimisation built and improved MQL-to-SQL funnels with documented outcomes
Marketing automation designed and operated email/WhatsApp nurture workflows for long-cycle B2B buyers
Analytics & ROI tracking builds dashboards interprets attribution and makes budget reallocation decisions from data
CRM fluency Zoho CRM or equivalent; understands lead stages hygiene and sales-marketing handoff protocols
Vendor/agency management has managed performance marketing agencies with clear briefs KPIs and accountability
B2B content & SEO alignment understands how content and organic search feed B2B pipeline
Sales-marketing alignment has worked closely with a B2B sales team to define lead quality run joint reviews and iterate on ICP
Cultural Competencies
Ownership of numbers treats the MQL/pipeline target as their own number; brings root-cause analysis when off-track
Execution intensity ships campaigns tests and iterations fast; does not wait for perfect conditions
Data-driven decision making every budget and creative decision justified with data; comfortable being held to dashboards
Agility & experimentation runs structured A/B tests; treats failure as a learning input
Problem-solving orientation independently diagnoses funnel drop-offs channel underperformance and lead quality issues
Systems & process orientation builds playbooks documents workflows creates repeatable processes
CANDIDATE PROFILE
Total Experience | 58 years in demand generation / performance marketing |
B2B Context | CRITICAL industrial safety manufacturing or adjacent B2B experience required |
Channel Hands-on | Google Ads Meta Ads LinkedIn Ads direct execution not just oversight |
Pipeline Ownership | Has personally owned an MQL or pipeline contribution target |
Tools | Zoho CRM preferred; HubSpot or equivalent; email/WhatsApp automation platforms |
Budget Experience | Has planned and optimised a paid marketing budget with demonstrable ROI outcomes |
Education | Marketing / Business preferred; Google Meta or LinkedIn certifications a plus |
Must-Have Skills
B2B demand generation with pipeline ownership (industrial/safety/manufacturing preferred)
Hands-on performance marketing Google Ads Meta Ads LinkedIn Campaign Manager
Funnel design MQL-to-SQL conversion optimisation and leakage analysis
Marketing automation email and WhatsApp nurture workflows for B2B
CRM fluency and marketing attribution / ROI dashboarding
Good-to-Have Skills
Zoho CRM and Zoho Marketing Automation experience
Account-based marketing (ABM) in an industrial/B2B context
Distributor or channel-partner demand generation
SEO and B2B content strategy coordination
Experience marketing in export/international B2B markets
