Lead Campaign Management

1. Database Management & Performance TuningMonitor maintain and optimize marketing relational databases (e.g. Oracle SQL Server Snowflake) to ensure maximum uptime and rapid query responses for campaign proactive performance tuning index rebuilding capacity planning and query optimization for high-volume marketing data loads and ETL and manage database backup disaster recovery and data archiving strategies to keep the active production environment lean and efficient. 2. Campaign & Channel Delivery SupportCollaborate with marketing teams to translate complex business logic into efficient SQL queries and target audience support and maintain integrations between core marketing databases and delivery channel applications (e.g. Salesforce Marketing Cloud HCL Unica Pega Customer Decision Hub HubSpot).Ensure accurate and timely data transfers (files APIs webhooks) between internal systems and third-party marketing vendors minimizing data latency for real-time trigger campaigns.3. Data Integrity & Quality ControlImplement rigorous data hygiene deduplication and scrubbing routines to maintain premium data quality across all customer and prospect audit and quality-test automated audience lists and campaign waterfalls to ensure the right message reaches the right person via the right channel. Act as the marketing data expert to enforce compliance with Data Governance rules and international privacy regulations (e.g. CAN-SPAM GDPR CCPA). 4. Security Access Control & DocumentationManage user roles permissions and security protocols to restrict sensitive customer data access to authorized personnel and analytical teams. Create and maintain comprehensive documentation regarding database schemas ETL mappings standard operating procedures (SOPs) and syst