Jr Copywriter

Job Description:

• 1. Scriptwriting for Performance Ads

• Develop engaging persuasive and conversion-focused video ad scripts. Understanding of

• how to improve hook and hold

• Tailor scripts to suit platform-specific performance formats.

• 2. Ad Copywriting

• Write clear impactful and high-performing copy for social media and search campaigns.

• 3. Trend & Audience Analysis

• Stay updated on industry trends platform updates and audience insights.

• Integrate learning into creative development.

• 4. Performance Optimization

• Monitor key ad metrics and identify opportunities to refine creatives.

• Continuously iterate scripts and copy to improve performance.

• 5. Creative Collaboration

• Work closely with designers and video editors to ensure seamless translation of scripts into

• compelling videos/visuals.

• 6. Shoot Participation

• Attend shoots to guide execution and align the final output with the creative vision.