IND Senior Analyst Digital Brand Advocate
Job Summary
Innovate in Bengaluru
This position is based at our on-site office in Bengaluru. Lowes offers an ultramodern work environment complete with cutting-edge technology collaborative workspaces an on-site gym and clinic and other perks to enhance your work experience.
About Lowes (India)
Lowes Companies Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With the fiscal year 2021 sales of $96 billion Lowes and its related businesses operate or service more than 2200 home improvement and hardware stores and employ approximately 300000 associates. Founded in 1946 and based in Mooresville N.C. Lowes supports its hometown Charlotte region and all communities it serves through programs focused on safe affordable housing and careers in the skilled trades. For more information visit
Lowes India is the retail technology center for Lowes Companies Inc. and is based out of Bengaluru India. Set up in 2014 Lowes India focuses on technology and shared business services. Technology teams support e-commerce mobile infrastructure and corporate systems that enable various functions such as supply chain distribution corporate services. Initiated with just over 20 associates Lowes India now has a growing associate base which employs over 3000 people.
Roles & Responsibilities:
- Brand Performance & Analytics
Analyze brand-level KPIs including traffic conversion AOV content engagement inventory performance and returns to identify performance trends and opportunity areas.
Independently extract and compile performance data using SQL Excel and web analytics tools to support brand diagnostics and opportunity identification.
Leverage inputs from CSAT reviews Q&A and competitive insights to recommend improvements to the online customer experience.
Provide accurate reporting and insights across the digital channel related to content product information assortment gaps and competitive positioning.
Support optimization of cross-sell up-sell and bundling strategies using data-driven analysis.
- Strategic Brand Partnership
Act as a key point of contact for assigned brand(s) regarding online SKU presentation and performance reporting.
Contribute to presentations with supplier and merchandising partners by preparing insights analysis and supporting materials.
Support execution of strategic initiatives by aligning data insights with merchant and supplier priorities.
- Operational Execution & Cross-Functional Leadership
Ensure new and promotional items are optimized by validating data accuracy and monitoring performance.
Assist in creating project plans and align with cross-functional teams to drive execution of assortment updates and content enhancements.
Identify customer experience improvement opportunities across search browse and product content presentation.
III. Required Skill Set
Technical Skills (Advanced Application)
Advanced Excel proficiency
Hands-on knowledge of SQL for data extraction and diagnostics
Experience with Adobe Analytics or comparable web analytics platforms
Experience with data visualization tools (Tableau Power BI or similar)
Strong KPI development funnel analysis and root cause analysis capability
Functional Skills
E-commerce and digital merchandising expertise
Vendor management and supplier relationship leadership
SEO and online content optimization knowledge
Structured problem-solving and data-driven decision making
Project planning and cross-functional execution
Leadership & Soft Skills
Executive-level communication and presentation skills
Ability to translate analytics into clear business narratives
Strong stakeholder management and influence skills
Proven ownership mindset with measurable results
Ability to lead effectively in dynamic environments
Years of Experience
- 2 years in Online/Retail Merchandising Vendor Management Digital Marketing E-commerce or related field
- Education Qualification & Certifications (optional)
Required Minimum Qualifications:
- Bachelors Degree in Business Marketing Finance Engineering or related field
Preferred
- Experience with major consumer brands in digital retail environments
- Certifications in analytics tools or digital marketing platforms (optional)
Lowes is an equal opportunity employer and administers all personnel practices without regard to race color religious creed sex gender age ancestry national origin mental or physical disability or medical condition sexual orientation gender identity or expression marital status military or veteran status genetic information or any other category protected under federal state or local law.
Required Experience:
Senior IC
About Company
Discover the best Labor Day sales at Lowe’s. Shop deals on appliances, patio, grills, lawn and garden, and more in store or online at Lowes.com.