Inbound Marketing Specialist- Vertoz
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Job Summary
Were looking for a hands-on digital/growth marketer with 24 years of experience strong writing skills and practical experience across content SEO paid campaigns social media and analytics. The ideal candidate should be comfortable managing campaigns independently and have a strong understanding of performance marketing. Exposure to AdTech B2B SaaS Canva/Figma HubSpot or AI tools will be an added advantage.
Content and thought leadership:
Plan and write blogs LinkedIn carousels and long-form content for IncrementX and IngeniousPlex.
Own the content calendar and maintain a consistent publishing rhythm.
Turn technical AdTech topics into clear engaging and human writing.
SEO and backlinks:
Handle on-page and basic technical SEO.
Conduct keyword research and execute outreach and link-building to grow quality backlinks.
Optimize content for AI and generative search not only traditional SEO.
Paid campaigns:
Plan and run paid campaigns on Google Reddit Quora and retargeting channels.
Support user-acquisition and demand-generation campaigns for IncrementX and IngeniousPlex.
Build and test landing pages and continuously improve conversion rates.
Monitor campaign performance and optimize budgets audiences and creatives.
Social and reporting:
Grow our LinkedIn presence and manage organic social media activities.
Track performance across channels and report what is working.
Support webinar podcast newsletter and other content initiatives when required.
24 years of experience in digital or growth marketing.
Strong writing and content creation skills.
Working knowledge of SEO and link-building.
Hands-on experience running paid campaigns.
Experience with analytics and performance reporting.
Exposure to AdTech programmatic iGaming or B2B SaaS is a plus.
Knowledge of Canva/Figma is an advantage.
Familiarity with HubSpot or similar automation tools.
Comfortable using AI tools for marketing and content creation.
Required Skills:
24 years of experience in digital or growth marketing. Strong writing and content creation skills. Working knowledge of SEO and link-building. Hands-on experience running paid campaigns. Experience with analytics and performance reporting. Exposure to AdTech programmatic iGaming or B2B SaaS is a plus. Knowledge of Canva/Figma is an advantage. Familiarity with HubSpot or similar automation tools. Comfortable using AI tools for marketing and content creation.
Required Education:
Any Graduates (Bcom BBA BMS)BMS- Marketing specialization would be highly preferred.
