Required Skills:

Senior Sales Officer HORECA Channel Location: Goa CTC: Up to 7 LPA Experience: Minimum 3 Years Qualification: Graduate in any discipline (preferred) Job Summary We are seeking a dynamic and result-oriented Senior Sales Officer to drive sales growth within the HORECA (Hotels Restaurants Cafés/Catering) channel in Goa. The role involves developing strong customer relationships expanding market presence identifying new business opportunities and achieving sales targets within the assigned territory. Key Responsibilities Drive sales and business development across the HORECA channel. Build and maintain strong relationships with hotels restaurants cafés caterers and institutional customers. Identify and onboard new customers to expand market reach. Achieve monthly quarterly and annual sales targets. Conduct regular market visits to understand customer requirements and market trends. Ensure effective product placement visibility and promotional activities. Manage customer negotiations pricing discussions and order closures. Coordinate with distributors and internal teams to ensure timely order fulfillment. Monitor competitor activities and provide market intelligence. Prepare sales reports forecasts and territory performance updates. Required Skills Strong HORECA Sales Experience Business Development & Client Acquisition Key Account Management Negotiation & Relationship Management Territory Sales Management Market Analysis & Competitive Intelligence Communication & Presentation Skills MS Office & Sales Reporting Requirements Minimum 3 years of sales experience in the HORECA channel Experience handling Hotels Restaurants Cafés Caterers or Institutional Accounts Strong network within the Goa HORECA market preferred Proven track record of achieving sales targets Excellent communication and negotiation skills Ability to travel extensively within the assigned territory Self-motivated customer-focused and result-driven professional Preferred Background FMCG Food & Beverage Hospitality Supplies Consumer Products Beverage Industry HoReCa Distribution & Institutional Sales