Hiring || E-commerce & Digital Marketing Manager

Required Skills:

Job Description E-commerce & Digital Marketing Manager Location: Park Street Kolkata Experience: 610 Years Industry: Retail / E-commerce / D2C / Lifestyle Interview: Face-to-Face (F2F) Employment Type: Full-Time Job Summary We are looking for a creative and analytical E-commerce & Digital Marketing professional to drive online sales digital growth customer engagement and retail marketing initiatives. Key Responsibilities Lead E-commerce & Digital Marketing strategy to drive online sales and growth. Manage Meta & Google Ads campaign optimization tracking and Pixel integration. Manage Shopify including apps integrations merchandising and website experience. Drive marketplace expansion and alternate digital channels. Manage product listings availability conversion and online customer experience. Develop Instagram content and Reels strategies to improve engagement. Drive CRM & Loyalty campaigns for customer acquisition engagement and retention. Plan WhatsApp SMS & Email campaigns and customer journeys. Drive repeat purchases through lifecycle and retention initiatives. Execute marketing strategies for new store openings retail events and campaigns. Manage store-level franchise partner local and mall marketing activities. Develop marketing plans for underperforming stores. Manage agencies vendors influencers and marketing partners. Track Sales Digital & Marketing MIS and drive ROI and cost optimization. Requirements 610 years of relevant experience in E-commerce / Digital / Retail Marketing. Strong hands-on experience with Performance Marketing Shopify CRM/Loyalty and Retail Marketing. Experience with Meta Ads Google Ads WhatsApp SMS and Email Marketing. Strong analytical campaign management and stakeholder management skills. Proven ability to convert marketing initiatives into measurable business results. Candidates should be comfortable attending a F2F interview in Park Street Kolkata.