Head – Growth, Marketing & Alternate Data

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What Well Bring:

What Youll Bring:

01 Brand Marketing & Market Presence

This pillar covers the full spectrum of how TransUnion INDAS presents itself to partners clients the broader financial services ecosystem and the public. The goal is to build a credible visible and strategically positioned brand in a fast-evolving alternate data market.

• Own and manage TransUnion INDASs digital and brand footprint including the corporate website partner-facing content and thought leadership assets.
• Lead end-to-end planning and execution of marketing events industry forums roundtables and conferences where INDAS participates or organizes ensuring cohesive representation of the INDAS brand at every touchpoint.
• Develop and publish content that educates the market on the value of alternate data in credit decisioning: articles white papers case study frameworks and executive communications.
• Coordinate with the broader TransUnion marketing organization to localize global campaigns and ensure alignment between INDAS-specific messaging and enterprise brand standards.
• Drive communications strategy including spokesperson preparation media interactions and partner-facing narrative development.
• Manage external vendors creative digital events with full accountability for quality budget and timelines.

02 Alternate Data Partner Development & Onboarding

Indias credit ecosystem is being redefined by the richness of non-traditional data from digital payment behaviours and utility bill histories to delivery platform activity and gig income streams. TransUnion INDAS is building an alternate data layer that sits at the core of next-generation credit profiling for thin-file and new-to-credit consumers. This pillar is the engine of that effort.

• Engage a curated pipeline of identified alternate data prospects digital platforms utility providers e-commerce players fintech companies and gig economy networks to help them understand and unlock the commercial value of their data assets.
• Lead consultative outreach to prospective data partners: present the INDAS data monetization framework articulate the value exchange and build conviction through use-case demonstration and ROI modeling.
• Structure commercial arrangements on an OpEx use-case-driven basis acquiring data in response to specific client or product needs rather than through fixed long-term commitments ensuring cost efficiency and flexibility.
• Manage end-to-end partner onboarding: coordinate with Legal Compliance Technology and Data teams to ensure data integration consent frameworks and regulatory alignment (including RBI guidelines on data usage and privacy).
• Maintain an active partner registry tracking data availability contractual terms data refresh cycles and partner relationship health to enable rapid activation when client use cases arise.
• Continuously evaluate new alternate data categories and emerging data asset classes to expand the breadth and predictive power of TransUnion INDASs credit intelligence layer.

03 Solution Consulting & Commercial Collaboration (10%)

A focused but meaningful portion of this role involves working alongside internal business teams to support client-facing engagements and solution-based selling.

• Collaborate with the Marketing Solutions and Data Analytics teams to participate in client meetings solution workshops and commercial conversations where alternate data and marketing intelligence intersect.
• Provide subject matter input on alternate data capabilities during client discovery proposal development and solution design processes.
• Identify cross-sell and co-creation opportunities at the intersection of INDASs data partnerships and TransUnions broader product portfolio.

Impact Youll Make:

WHY THIS ROLE MATTERS

India has one of the worlds largest populations of credit-invisible individuals young professionals gig workers self-employed entrepreneurs and first-time borrowers who are creditworthy but undetectable by traditional scoring. Alternate data changes that equation fundamentally.

• When combined with traditional credit data and AI-driven models alternate data signals from mobile usage to utility payments to e-commerce behaviour can significantly improve approval rates for thin-file customers while keeping risk well-calibrated.
• Regulatory tailwinds including the Account Aggregator framework OCEN and evolving RBI guidelines on responsible data use are creating the right conditions for mainstream adoption of alternate data in Indian lending.
• The person in this role will help determine how quickly that adoption happens and how much of that market TransUnion INDAS owns.

WHAT YOU WILL BRING

• 12 years of experience across business development brand/marketing leadership strategic partnerships or market development ideally within financial services fintech data/analytics or a platform-driven business.
• Demonstrated ability to build and manage external partner relationships with commercial accountability not just relationship management but deal structuring and onboarding.
• Familiarity with Indias alternate data and credit ecosystem: fintech platforms Account Aggregator utility data gig economy income signals and emerging data sources.
• Hands-on experience managing marketing operations events digital properties content vendor relationships with an eye for brand quality and commercial impact.
• Strong communicator with executive presence: able to engage data partners internal stakeholders and senior leadership with equal clarity and credibility.
• Comfort operating in a build-phase environment ambiguity rapid iteration and cross-functional coordination are the norm not the exception.
• MBA or equivalent advanced degree preferred; undergraduate degree in business economics marketing or a related field required.

IMPACT YOU WILL MAKE

• Position TransUnion INDAS as a visible credible brand in Indias alternate data and financial inclusion ecosystem within the first year.
• Build a live activatable pipeline of alternate data partners that can be deployed against client use cases on demand.
• Create a lean scalable marketing and brand engine that amplifies INDASs presence across events digital channels and thought leadership platforms.
• Contribute meaningfully to TransUnion Indias revenue growth by enabling smarter credit decisioning for clients serving Indias underserved borrower segments.

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