Head – Brand Marketing

We are looking for a Head Brand Marketing to lead and redefine how India books and experiences bus travel through this role you will blend data-driven performance with emotive storytelling to scale the AbhiBus brand strengthen market leadership in the online bus ticketing space and own the end-to-end marketing journey for the modern bus traveler. You will be the brand custodian for AbhiBusensuring it is not just a transactional booking platform but a trusted companion for every bus journey across India.
 

Key Responsibilities

1. Brand Stewardship & Narrative
Architect AbhiBuss brand positioning visual identity and voice to resonate across
diverse traveler segments and regional markets.
Ensure AbhiBus is perceived not as a commoditized booking tool but as a premium
reliable and traveler-first brand throughout the booking and travel journey.

2. Integrated Multi-Channel Growth
Orchestrate high-impact 360-degree marketing campaigns spanning Performance
Social PR and Influencer channels tailored to the bus travel audience.
Move beyond transactional marketing to build a cohesive brand ecosystem that drives
top-of-funnel awareness and converts high-intent travelers into confirmed bus bookings.

3. Data-Driven Performance & LTV Optimisation
Own the marketing tech stack and analytical framework to measure real-time ROI across
all brand and performance channels.
Optimise the balance between Customer Acquisition Cost (CAC) and Customer Lifetime
Value (CLV) leveraging first-party data and CRM tools to predict travel patterns and
drive repeat bookings in a highly competitive low-loyalty category.

4. GTM & Product Innovation Strategy
Partner with Product and Engineering to lead Go-To-Market (GTM) strategies for new
features such as booking technology enhancements fintech integrations ancillary
services and route-level innovations.
Translate technical product updates into compelling consumer benefits that improve the
user experience and drive app adoption for AbhiBus.

5. Strategic Partnerships & Ecosystem Growth
Identify and negotiate high-leverage partnerships with bus operators state transport
corporations payment platforms travel aggregators and regional influencers.
Build alliances that act as force multipliers for the AbhiBus brandexpanding reach into
new demographics routes and markets and creating exclusive value for our customers.

6. Competitive Intelligence & Trend Forecasting
Serve as the internal expert on the online bus ticketing and broader surface-transport
landscape including competitive OTA platforms and emerging mobility players.
Synthesise market research and competitor moves to proactively pivot
strategiesanticipating trends such as tier-2/3 city demand sustainable bus travel
route-specific dynamic pricing and AI-driven trip planning.

7. Commercial Leadership & P&L Accountability
Lead mentor and scale a high-performing brand marketing team for the Bus business
unit.
Maintain P&L accountability aligning the marketing budget with AbhiBuss broader
commercial goals and ensuring every rupee spent is an investment in scalable
sustainable growth.

Qualifications :

10 years of marketing experience with 4 years in a senior leadership role (Senior
Manager / Head level) within high-growth B2C travel consumer tech or e-commerce
companies.
Proven track record in FMCG D2C travel hospitality OTAs or online marketplaces
with deep understanding of seasonal demand cycles and regional market dynamics in
India.
Expert-level command of CAC/LTV modelling multi-touch attribution and modern
MarTech stacks (CDPs CRMs GA4 and equivalent tools).
Demonstrated ability to marry high-velocity performance marketing with emotive
world-class brand storytelling.
Experience recruiting mentoring and leading high-performance cross-functional
marketing teams.
Strong P&L management skills with the ability to align marketing output with broader
commercial and leadership-level goals.
Understanding of the Indian bus travel market regional language nuances and tier-2/3
city consumer behaviour is a strong plus.

Additional Information :

Nice-to-Have
Experience working in or with online travel aggregators (OTAs) focused on bus or
surface transport.
Familiarity with vernacular and regional marketing strategies for Indian audiences.
Prior exposure to fintech-integrated or super-app ecosystems within travel.

Why AbhiBus
Lead the brand for one of Indias leading online bus ticketing platforms with a massive
growing user base.
Shape how millions of Indians discover book and experience bus travel.
Work at the intersection of technology data and consumer storytelling in one of the
countrys most exciting travel categories.
Be part of a high-growth organisation with the ambition to redefine surface transport in
India.

Candidates are responsible for safeguarding sensitive company data against unauthorized access use or disclosure and for reporting any suspected security incidents in line with the organizations ISMS (Information Security Management System) policies and procedures.

Remote Work :

No

Employment Type :

Full-time