GTM Sales Enablement AD Level

Responsibilities

•Act as the cross-functional coordinator for all SEG offering launches — own the

launch plan drive alignment across offering teams sales and marketing and ensure

every launch lands on time with the right materials in place partnering with the

Director Service Line Marketing Leader SEG

•Build and maintain a launch readiness checklist covering sales enablement CRM

configuration campaign briefs web updates analyst communication and partner

activation; track milestones and escalate blockers proactively

•Own and maintain the sales enablement content library — battlecards one-pagers

solution decks objection-handling guides and FAQs — ensuring all materials are

current accessible and adopted by the Sales (Service Line and Vertical) community

•Design and run enablement sessions for the Sales community delivery teams and

markets teams; track attendance and knowledge retention

•Manage customer marketing — existing client engagement reference program

development and cross-sell/upsell campaigns in close coordination with the sales

team

•Maintain the Winzone CRM configuration for all SEG offerings — ensure correct

tagging opportunity capture and pipeline hygiene

•Build and monitor offering-level pipeline reporting; deliver weekly pipeline reviews to

leadership flagging anomalies and coverage gaps

•Gather win/loss feedback from the sales team; synthesize insights and route updates

to the Portfolio & Content AD for messaging and content improvements

•Manage partner co-marketing coordination with AWS Azure and AI platform partners

— joint content calendars co-sell activation timelines and MDF utilization tracking

•Support analyst relations scheduling and logistics with Analyst Relations and strategy

team; support briefing preparation with the Portfolio & Content AD

Requirements

•12 years of GTM sales enablement product marketing or a revenue-facing

marketing role within IT services or B2B technology

•Education: MBA (Marketing/IT) preferred

•Proven experience managing cross-functional technology offering launches — must

demonstrate structured program management across sales product and marketing

stakeholders

•Solid understanding of IT services sales cycles and how marketing supports complex

enterprise deals

•Experience creating and maintaining a sales enablement content library for

technology services — portfolio of past work essential

•Comfortable working directly with senior sales leaders and translating their feedback

into content and process improvements

•Strong organizational skills and attention to detail — managing launches enablement

customer marketing and partner coordination simultaneously is core to this role

•Familiarity with CRM tools (Salesforce Winzone or equivalent) and pipeline reporting

•Experience with partner ecosystems (AWS Azure or GCP co-sell and MDF

programs) is a strong plus

•Background in customer marketing or client advocacy programs preferred