Field Marketing SM Level

Responsibilities

•Own Cognizant industry and partner event execution — Service Line-led and funded

engagements including industry conferences partner summits and association

events where SEG clients are present

•Map the full F2F event universe for SEG's target buyers; build an annual event

calendar with clear business development objectives for each activation

•Curate target attendee lists for events in accordance with the strategy of the service

line

•Manage all event logistics: agency coordination venue invitations speaker

preparation on-site coordination and post-event follow-up sequences in Winzone

•Connect SEG into regional field marketing teams (EMEA APJ BUs) — identify where

SEG content and SMEs can be integrated into existing programmes rather than

building parallel pipelines

•Identify and facilitate SEG SME participation in external events; coordinate speaker

briefing and talking-point preparation with the AD

•Manage partner co-marketing event activations with AWS Azure and AI platform

partners; track joint event pipeline and MDF utilisation

•Plan and execute digital integrated campaigns end-to-end —spanning thought

leadership content email social webinars and roundtables

•Operationalise the ABM account strategy set by the Portfolio & Content AD — brief

the central Cognizant campaign team on account priorities messaging angles and

content requirements; track execution against plan

•Coordinate with the GTM AD on post-event lead capture and CRM entry in Winzone;

report on field marketing contribution to pipeline in weekly reviews with Dani

Requirements

•10–14 years of B2B field marketing event marketing or integrated campaign

management experience within IT services or technology consulting

•Education: MBA (Marketing) preferred

•Proven experience planning and executing B2B events at scale — from industry

conferences to service line-led roundtables and partner activations

•Hands-on experience running digital integrated campaigns (email content social

webinar) in a B2B technology environment

•Comfortable working within a matrixed field marketing structure — experience

integrating into centralised or regional field marketing functions is essential

•Strong project management skills — able to manage multiple simultaneous events

and campaign workstreams across geographies and time zones

•Experience running ABM programmes or briefing central campaign teams on account-

level priorities is a strong plus

•Familiarity with hyperscaler partner co-marketing ecosystems (AWS Azure GCP

events and MDF programmes) preferred

•Prior experience in BFSI HCLS P&R or CMT vertical marketing is an advantage