Facebook Ads Specialist
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Job Summary
Roles and Responsibilities:
Develop and manage Facebook Ads strategies to meet client goals.
Set up launch and continuously optimize Facebook Ads campaigns.
Write and test ad copy for conversions ensuring consistency with landing pages.
Conduct audience and creative tests to drive better performance.
Monitor daily ad performance budgets and KPIs for ongoing optimization.
Collaborate with the web development design and content teams to create cohesive campaigns.
Provide actionable insights and generate detailed reports for clients.
Stay up to date with Facebooks Advertising Policies tools and latest trends.
Regularly engage with clients to discuss performance and future strategies.
Desired Candidate Profile:
Minimum 2 years of experience managing Facebook Ads (agency experience preferred).
Extensive knowledge of Facebook Ads dashboard and optimization techniques.
Strong understanding of Facebook Advertising Policies.
Excellent communication organizational and project management skills.
Creative detail-oriented and results-driven.
Ability to handle multiple projects and deliver results within deadlines.
Required Experience Skills and Qualifications:
Bachelors degree in Marketing Communications or a related field.
Proven experience in creating high-converting landing pages and ads.
Strong analytical skills and a proactive approach to solving problems.
Required Skills:
Desired Candidate Profile: Graduation is a must; postgraduate qualification in Communications Marketing or related field is a plus. Minimum of 5 years of experience in a digital marketing or creative agency with at least 2 years in a team lead or managerial role. Proven ability to manage multiple brands and deliver creative excellence across projects. Strong leadership capabilities with experience in team building and performance management. Requirements: Exceptional conceptualization and writing skills with a solid understanding of brand strategy and digital marketing. Excellent verbal and written communication skills with the ability to present ideas clearly to internal teams and clients. Strategic thinker with strong attention to detail and the ability to thrive in fast-paced deadline-driven environments. Creative leader who can inspire mentor and drive innovation within the team.
