E-commerce & Digital Marketing Manager
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Job Summary
We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales digital growth customer engagement and retail marketing initiatives.
The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing preferably from Retail Lifestyle D2C or established/good consumer brands.
- Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
- Manage Meta & Google Ads campaign optimization tracking and Pixel integration.
- Manage Shopify including apps integrations merchandising and website experience.
- Drive marketplace expansion and alternate digital sales channels.
- Manage product listings availability conversions and overall online customer experience.
- Develop Instagram Content & Reels strategies to improve engagement and brand visibility.
- Drive CRM & Loyalty campaigns for customer acquisition engagement and retention.
- Plan and execute WhatsApp SMS & Email campaigns and customer journeys.
- Drive repeat purchases through lifecycle marketing and retention initiatives.
- Execute digital and marketing campaigns for new store openings retail events and promotions.
- Manage store-level franchise partner local and mall marketing activities.
- Develop marketing plans to improve performance of underperforming stores.
- Manage agencies vendors influencers and marketing partners.
- Track Sales Digital & Marketing MIS ROI and campaign performance.
- Identify opportunities for cost optimization and improved marketing efficiency.
- 610 years of relevant experience in E-commerce / Digital / Retail Marketing.
- Strong hands-on experience with Performance Marketing Shopify CRM/Loyalty and Retail Marketing.
- Experience with Meta Ads Google Ads WhatsApp SMS and Email Marketing.
- Strong analytical campaign management and stakeholder management skills.
- Proven ability to convert marketing initiatives into measurable business results.
- Candidates should be comfortable attending a F2F interview in Park Street Kolkata.
Required Skills:
Job Description E-commerce & Digital Marketing Manager Location: Park Street Kolkata Experience: 610 Years Industry: Retail / Lifestyle / D2C / E-commerce Employment Type: Full-Time Interview: Face-to-Face (F2F) Job Summary We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales digital growth customer engagement and retail marketing initiatives. The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing preferably from Retail Lifestyle D2C or established/good consumer brands. Key Responsibilities Lead E-commerce & Digital Marketing strategy to drive online sales and business growth. Manage Meta & Google Ads campaign optimization tracking and Pixel integration. Manage Shopify including apps integrations merchandising and website experience. Drive marketplace expansion and alternate digital sales channels. Manage product listings availability conversions and overall online customer experience. Develop Instagram Content & Reels strategies to improve engagement and brand visibility. Drive CRM & Loyalty campaigns for customer acquisition engagement and retention. Plan and execute WhatsApp SMS & Email campaigns and customer journeys. Drive repeat purchases through lifecycle marketing and retention initiatives. Execute digital and marketing campaigns for new store openings retail events and promotions. Manage store-level franchise partner local and mall marketing activities. Develop marketing plans to improve performance of underperforming stores. Manage agencies vendors influencers and marketing partners. Track Sales Digital & Marketing MIS ROI and campaign performance. Identify opportunities for cost optimization and improved marketing efficiency. Requirements 610 years of relevant experience in E-commerce / Digital / Retail Marketing. Strong hands-on experience with Performance Marketing Shopify CRM/Loyalty and Retail Marketing. Experience with Meta Ads Google Ads WhatsApp SMS and Email Marketing. Strong analytical campaign management and stakeholder management skills. Proven ability to convert marketing initiatives into measurable business results. Candidates should be comfortable attending a F2F interview in Park Street Kolkata.
