Director, Primary Market Research

Job Description

Director Primary Market Research DHH India Hub Delivery

Our Digital Human Health (DHH) organization is redefining how we understand patients providers and markets leveraging digital data analytics and AI to drive more precise faster and impactful decisions across the product lifecycle. As part of this ambition we are embarking on a transformation of our Primary Market Research (PMR) capability evolving to a capability which is AIenabled insightled and deeply integrated into strategic decisionmaking.

The Director Primary Market Research (India Hub) will play a pivotal leadership role in this transformation leading the India-based PMR team while driving capability evolution and adoption of nextgeneration research approaches. This role will serve as a critical bridge between strategy and execution ensuring the organization is equipped to scale in a more complex launchintensive environment.

The role sits on the PMR Leadership Team and the DHH India Hub Delivery Leadership Team partnering closely with senior stakeholders across DHH Oncology BU Specialty Pharma & Infectious Diseases BU and franchise teams. The position reports to the Executive Director DHH India Hub Delivery and would be based out of Pune or Hyderabad with international and domestic travel as required by business.

Key responsibilities:

• Transformation
  • Lead the transformation of PMR capability driving AI adoption new methodologies and change management to evolve how insights are generated scaled and applied
  • Standardize and modernize research approaches embedding consistency scalability and innovation across methodologies while accelerating timetoinsight
  • Champion integration across DHH capabilities ensuring seamless connectivity between PMR Forecasting Aanalytics Digital and Insights teams
• Delivery Excellence
  • Act as the singlepoint leader for the India-based PMR team ensuring strong alignment with the global organization
  • Drive strategic partnership with business and franchise leaders enabling datadriven decisionmaking across launch planning portfolio prioritization and lifecycle strategy
  • Enable portfoliolevel prioritization and governance including demand shaping quarterly business reviews and alignment of PMR activities to enterprise priorities
• Workforce Growth & Strategy
  • Lead a highperforming PMR team anchored in AI fluency and deep domain expertise while fostering continuous growth through structured career pathing coaching and capability development
  • Build organizational resilience & scalability creating capacity for innovation and transformation while sustaining highquality delivery in an increasingly complex launch environment

Required Experience and Skills:

• Required : BA/BS in Business / Marketing / Healthcare
  Preferred : Advanced degree (MBA PharmD PhD)
• 10 years of experience with relevant expertise in advanced analytics market research strategic planning marketing or related roles within the pharmaceutical or biotechnology industry
• 5 years of people leadership experience with a proven track record of managing dynamic and high performing teams
• Significant experience in leading transformation and change management
• Deep therapeutic area (TA) knowledge in Oncology Rare Diseases Vaccines and Pharma including strategic implications across launch and pipeline products
• Ability to translate global franchise business needs into digital data and insight-driven solutions
• Understanding of how digital/ data and analytics functions collaborate with enterprise stakeholders
• Experience shaping and implementing global engagement models within commercial digital organizations
• Demonstrated success deploying global capabilities and tailoring them for regional or local execution
• Proven track record of leading globally distributed teams to deliver aligned enterprise-wide solutions

Required Skills:

Preferred Skills:

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