Director of Digital & E-Commerce, India and South Asia

• Lead the Digital & Web Strategy implementation to strengthen hotel web performance across the India and South Asia Region.
• Drive Direct Digital Marketing initiatives including SEM website animation microsite development localized campaigns social media and OTA marketing programs.
• Optimize Indirect Digital Marketing through strategic OTA partnerships ensuring rate parity and compliance with Accors Best Price Guarantee.
• Provide ongoing support to hotels on digital marketing strategies; conduct audits workshops and implement training programs to enhance digital capability.
• Deliver data-driven insights through analysis of PPC display metasearch and email marketing campaigns tracking online performance across all channels.
• Uphold safety quality and sustainability standards in alignment with Accors global policies and ISO certifications.

Qualifications :

• Masters Degree in Marketing Digital Marketing or a related field is required with Minimum of 5 years of Digital Marketing experience
• Strong knowledge of digital marketing tools SEM OTA programs and social media strategies.
• Proven track record in driving digital performance and managing large-scale online campaigns.
• Excellent analytical communication and stakeholder management skills.
• Experience in the hospitality or travel industry will be an added advantage.

Additional Information :

• High proficiency in Microsoft Excel and PowerPoint for analysis and reporting.
• Excellent communication and stakeholder management skills.
• Highly proactive with the ability to manage multiple priorities and meet tight deadlines.
• Strong team player capable of working effectively in a dynamic fast-paced environment.
• Knowledge of TARS Accor distribution systems and pricing strategies preferred.
• Positive can-do attitude with a solution-oriented mindset.

Remote Work :

No

Employment Type :

Full-time