Director-Demand Planning

OVERALL PURPOSE OF THE JOB

• Overall owner of demand planning process: Manages the demand forecasting starting from getting forecast-tool output collaborating with regional sales team through the Zonal Demand Planner

• Own National Volume forecast (Primary and Secondary) for the Monthly Forecasting process as well as long term Volume Forecast (PRI and Operating Segment) for the RF process (18m rolling)
• Act as custodian of the monthly/ quarterly volume market share targets closed during the RF cycles
• Improves forecasting process efficacy (primary forecast accuracy fidelity and bias) while also driving Volume to Value forecasting by driving right market-brand salience

• Drive the S&OP process for sales Highlighting State/ brand wise performance gap vs Budget for Volume and NS identifying monthly risks/ opportunities along with sales and providing timely communication to Supply Chain via weekly S&OE
• Identify risks during and plan mitigation within the function by recognizing opportunities basis run-rate market share statistical forecast and inventory levels

KEY RESPONSIBILITIES

• Using and maintaining Demand Forecasting Tool
  • Cleaning and building-up historical database
• Anchoring Demand Planning cycle Generates central forecast; Analyzes and validates forecasts and identifies exceptions
  • Review historical sales trends research demand drivers prepare forecast data develop statistical forecast models and evaluate forecast results.
  • Analyze to reconcile variances and refine the forecast to reflect updated sales and marketing assumptions. Provide inputs /analytic to sales team to improve forecast accuracy in the short to medium term.
  • Collaborate with sales marketing and planning to understand demand forecast drivers and accurate information is used for demand forecasts.
• Centrally representing Sales team with supply chain function
• Driving consensus forecast by collaborative process with Sales Marketing function
• Leading initiatives to improve forecast accuracy
• Manages weekly demand review: Works with cross functional teams and managing statistical forecast exceptions on a weekly basis
• Driving regional engagement in market intelligence and integrating into strategies for long term and short-term demand plans
• Coordinating with Zonal Demand Planners and reviewing causal factors information
• Supporting management with risk assessments and mitigation activities
• Ensuring generation of reports related to demand forecasting
• Support implementation of demand planning tool to automate and strengthen demand planning process
• Provide support to zonal team in Annual business planning process

KEY INTERFACE

INTERNAL

Zonal Heads Region Heads Supply Chain team Head Market Strategy

EXTERNAL

Forecasting IT tool vendor Qlik vendor

KEY PERFORMANCE INDEX

• Customer range availability
• Secondary (depletion) forecast accuracy
• Primary forecast accuracy
• Primary forecast bias
• Primary forecast fidelity

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