Digital Marketing & Meta Ads Specialist
Job Summary
Job Title: Digital Marketing & Meta Ads Specialist
Responsibilities
- Create launch and manage Meta (Facebook & Instagram) ad campaigns.
- Monitor campaigns and optimize budgets targeting creatives and ads.
- Track leads cost per lead conversions and overall campaign performance.
- Create and adapt ad copy headlines images and content for different dealers.
- Take successful campaigns and creatives and customize them for additional dealers and locations.
- Test different creatives audiences offers and messaging to improve results.
- Work with our existing templates AI tools and marketing systems to produce campaigns efficiently.
- Identify what is working across dealers and apply those learnings to other campaigns.
- Basic experience with Meta Ads Manager.
- Good understanding of digital marketing and lead-generation campaigns.
- Ability to write simple effective advertising copy.
- Basic graphic/content creation skills using Canva or similar tools.
- Comfortable analyzing campaign results and making improvements.
- Organized and able to manage campaigns for multiple dealers at the same time.
- Ability to work independently and follow established marketing processes.
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Bonus: Experience with Google Ads CRM systems AI content tools or home-improvement/local-service marketing.
Required Skills:
Basic experience with Meta Ads Manager. Good understanding of digital marketing and lead-generation campaigns. Ability to write simple effective advertising copy. Basic graphic/content creation skills using Canva or similar tools. Comfortable analyzing campaign results and making improvements. Organized and able to manage campaigns for multiple dealers at the same time. Ability to work independently and follow established marketing processes. Bonus: Experience with Google Ads CRM systems AI content tools or home-improvement/local-service marketing.