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Digital Marketing Manager
Job Location:
Monthly Salary:
Experience Required:
Posted:
20 September 2026 (4 hours ago)
Posted:
Application Deadline:
18 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Digital Marketing Manager (Performance & Lead Generation)
Job Details
Experience Required 3 to 5 years
Location Thane
Reports To Head of Marketing / CEO
Role Summary:
Driving End-to-End Growth We are seeking a highly analytical and results-obsessed Digital Marketing Manager to take
complete ownership of all paid digital advertising and B2B lead generation efforts. This role is
critical for driving measurable business growth by securing high-quality Marketing Qualified
Leads (MQLs) for our Sales team optimizing for low Cost Per Acquisition (CPA) and
maximum Return on Ad Spend (ROAS).
You will be the executor strategist and analyst responsible for managing a significant media
budget and coordinating all necessary internal and external resources.
Key Responsibilities (KRAs)
1. Performance Marketing & Campaign Execution
Strategy & Planning: Develop and execute comprehensive paid advertising strategies
across all channels including Google Ads (SEM/Display/YouTube) Meta Ads
(Facebook/Instagram) and LinkedIn Ads focusing on B2B lead generation.
Agency & Vendor Management: Act as the primary point of contact for external
creative and media agencies. Manage agency workflow ensuring high-quality on-brand
assets are delivered on time for ad deployment across all channels.
Budget Ownership: Own manage and allocate the advertising budget to maximize
Return on Ad Spend (ROAS) and achieve aggressive Cost Per Lead (CPL) targets.
Creative Collaboration: Work closely with internal and external partners to strategize
produce and deploy high-performing ad creatives and copy.
2. Lead Funnel Optimization & CRO
Lead Quality: Be solely responsible for the quantity and quality of generated leads
aligning MQL criteria closely with Sales Qualified Lead (SQL) benchmarks.
Conversion Rate Optimization (CRO): Plan and execute experiments on landing pages
lead forms and digital touchpoints to improve conversion rates across the entire digital
funnel.
MarTech Integration: Ensure clean real-time data integration and functionality between
digital ad platforms and the CRM/Marketing Automation systems for seamless lead
nurturing and handover to Sales.
3. Analytics Reporting & Insights
Measurement: Define track and report on key performance indicators (KPIs) including
CPL CTR CPA and Funnel Drop-off points.
Data Analysis: Use tools like Google Analytics (GA4) and native platform dashboards
to analyze user behavior translating data into clear actionable insights for campaign
refinement.
Forecasting: Develop and maintain accurate performance forecasts and budget
projections.
Required Skills and Qualifications
Experience: Minimum 3 to 5 years of hands-on proven experience in a performance
marketing role with a strong focus on B2B Lead Generation.
Platform Mastery: Expert-level proficiency in managing paid campaigns on Google Ads
and LinkedIn Ads is essential.
Agency Oversight: Proven experience working with and managing external creative and
media agencies/vendors.
Analytical Tool Stack: Strong working knowledge of Google Analytics (GA4) Google
Tag Manager and advanced data manipulation skills.
Domain Knowledge: Previous experience marketing B2B SaaS subscription services
or products with a high-value sales cycle is highly advantageous.
Soft Skills: Excellent quantitative communication and project management skills. Self-
starter comfortable operating independently in a fast-paced environment.
Apply on
Required Skills:
35 years of hands-on performance marketing experience with B2B lead generation. Expertise in Google Ads and LinkedIn Ads. Experience managing creative/media agencies. Strong knowledge of GA4 Google Tag Manager and campaign analytics. Experience in B2B SaaS subscription businesses or high-value sales cycles preferred. Excellent analytical communication and project management skills.
Required Education:
Graduate and have digital marketing/Performance Marketing experience
