Digital Marketing Manager

Job description: DM Manager

Location: Huthur Bangalore

Working days: Mon to Sat

Work timings: 9.00 t0 5.00 pm

Experience: 3yrs

Np: immediate to 15days

Job responsibility:

Youll own digital marketing end-to-end for us driving qualified demand for course bookings memberships tours and events and building the brand for a passionate niche audience of motorcycle and adventure enthusiasts. This is a hands-on ownership role: youll collaboratively set the strategy and also run the campaigns yourself working closely with founders/leadership and a small team of specialists/agencies.

You will:

- Own the digital marketing budget and strategy across Google Ads Meta Ads and other paid channels with direct accountability for CPL CAC and ROAS.

- Own and continuously optimize our online booking funnel (course sign-ups memberships tour and event bookings) end-to-end including analytics and tracking (GA4 GTM).

- Build and execute content and brand strategy alongside performance media organic social SEO and creative that speaks authentically to riders and adventure-seekers.

- Set up and manage CRM/lifecycle marketing to drive repeat bookings membership renewals and referrals.

- Manage relationships with agencies and/or freelance specialists and mentor junior marketing hires as the team grows.

- Partner with the operations and training team to plan campaigns around the training calendar tours corporate events and racing events.

- Report regularly on performance against targets and translate data into a clear point of view on what to do next.

Who we are looking for:

- Experience in digital/performance marketing with a track record of independently owning a paid media budget and hitting acquisition and conversion targets.

- Hands-on current expertise in Google Ads and Meta Ads plus GA4 and Google Tag Manager; LinkedIn Ads or programmatic experience is a plus.

- Experience with D2C e-commerce or subscription/membership-style booking funnels (Shopify or similar) will be an added advantage.

- A genuine content/brand sensibility you dont just buy media; you can also shape how a brand talks to its audience.

- Experience managing an agency/contractor relationship or a small team.

- Strong written and verbal communication skills.

- Comfortable in a lean fast-moving environment where youll wear multiple hats.

- A real interest in motorcycling off-road riding or adventure/outdoor culture is a strong plus youll be marketing to people who live and breathe this.