Digital Marketing Manager
Job Summary
- Coordinate landing pages forms and lead capture setup across both APPSeCONNECT and .
- Work with Sales to ensure lead routing and handoff happens without delay or drop-off.
- Own lead-generation tracking end-to-end MQLs form fills and pipeline contribution by campaign.
- Report on lead-gen performance by channel and campaign and flag underperformance early.
Marketing Operations & Process
- Own and maintain the shared marketing calendar across both APPSeCONNECT and .
- Set up and run workflow/task tracking so campaigns move through review and approval without delays.
- Track marketing budgets and spend against plan flagging variances before they become problems.
- Coordinate with external vendors and agencies briefs timelines deliverables invoicing.
- Administer marketing tools (CRM automation platform project trackers) and keep them clean and current.
- Sequence campaign launches across APPSeCONNECT and to avoid channel clashes and audience fatigue.
- Ensure every asset follows the correct brand guidelines APPSeCONNECT and have distinct visual systems and voices.
- Act as the single point of coordination between content design and paid media across both product lines.
- Manage the operational side of paid campaigns email sends and social scheduling across both product lines.
- Coordinate SEO and blog publishing calendars with the content team.
- Liaise with freelancers and agency partners on execution timelines and quality checks.
- Build and maintain marketing performance dashboards spanning both product lines.
- Track KPIs and campaign ROI and report out to leadership on a regular cadence.
- Flag underperforming channels or campaigns early with data to back it up.
- Hands-on experience with a marketing automation or CRM tool (HubSpot Zoho or similar).
- Comfortable building reports and tracking data in Excel/Google Sheets.
- Experience coordinating multi-channel campaigns end-to-end not just executing one channel.
- Clear precise written communication briefs and updates that dont need a follow-up to clarify.
- 5 years in digital marketing marketing operations or campaign coordination.
- Working knowledge of lead-generation funnel mechanics MQLs form conversion lead scoring and routing.
- Strong project management and organizational skills you keep multiple moving parts on track.
Nice to Have
- Familiarity with Google Ads LinkedIn Ads or GA4 reporting.
- Experience coordinating marketing across more than one product line or brand.
- Basic comfort in Canva or Figma for reviewing (not designing) creative assets.
- Experience owning or reporting on lead-gen KPIs in a B2B SaaS environment.
- Direct exposure to two product-line marketing motions running at once rare breadth this early in a career.
- Full ownership of marketing operations youll build the system not inherit a broken one.
- Health & wellness benefits including medical insurance for you and your dependants.
- Learning & development budget for certifications courses and conferences.
- Direct visibility to marketing and TA leadership your work gets seen and credited.
- A culture built on six pillars: Strategy Creativity Innovation Perseverance Quality and Stability.
Required Skills:
5 years in digital marketing marketing operations or campaign coordination. Working knowledge of lead-generation funnel mechanics MQLs form conversion lead scoring and routing. Strong project management and organizational skills you keep multiple moving parts on track. Hands-on experience with a marketing automation or CRM tool (HubSpot Zoho or similar). Comfortable building reports and tracking data in Excel/Google Sheets. Experience coordinating multi-channel campaigns end-to-end not just executing one channel. Clear precise written communication briefs and updates that dont need a follow-up to clarify.
Required Education:
Graduate