Digital Marketing Manager

Position: Digital Marketing Manager

Location: Kochi

Qualification: MBA (Marketing) or Postgraduate degree in Digital Marketing. Google Meta and Analytics certifications preferred

Experience: 10 years of experience in digital marketing. Minimum 5 years of experience managing and leading large high-performing teams.

Salary: Asper Industry Standard

Job Summary:
We are looking for an experienced Digital Marketing Manager to lead digital marketing and performance marketing activities for a premium jewellery retail business. The candidate will be responsible for driving online revenue customer acquisition brand growth and store footfall through effective digital strategies and campaigns.

Key Responsibilities:
- Develop and execute the overall digital marketing strategy.
- Manage performance marketing and brand campaigns across Google Meta YouTube and other digital platforms.
- Drive ROAS revenue leads customer acquisition and store visits.
- Plan and manage large digital marketing budgets of 25–50 Cr annually.
- Optimize campaigns based on performance ROI and business objectives.
- Plan high-impact campaigns for festivals weddings product launches and other peak retail periods.
- Manage Google Ads Meta Ads Performance Max YouTube Search and Display campaigns.
- Use GA4 Google Tag Manager CRM and analytics tools to measure campaign performance.
- Develop dashboards and reports for management review.
- Work with retail and regional teams to increase store footfall and local demand.
- Manage digital marketing agencies creative agencies and other external partners.
- Lead mentor and develop the internal digital marketing team.
- Work closely with Brand E-commerce Retail CRM IT and Finance teams.

Skills & Experience:
- Strong experience in Google Ads and Meta Ads.
- Good knowledge of GA4 GTM CRM attribution and marketing analytics.
- Strong understanding of CPA ROAS conversion optimization and performance marketing.
- Experience in retail jewellery luxury fashion FMCG or multi-location businesses is preferred.
- Strong leadership analytical communication and decision-making skills.
- Experience managing agencies and external partners.