Digital Marketing Manager

Role: Digital Marketing Manager

Location: Chennai

Experience: 6 years

Key Responsibilities:

• Develop and execute B2C marketing strategies to drive awareness traffic conversions and customer loyalty.
• Plan and manage digital campaigns across paid media (Google Ads Facebook Instagram YouTube etc.) SEO email and SMS marketing.
• Collaborate with the creative team to develop compelling brand messaging content and visual assets that resonate with target audiences.
• Own the customer journey from awareness to post-purchase engagement ensuring a seamless and personalized experience.
• Analyze performance metrics and derive actionable insights to optimize campaign effectiveness and ROI.
• Work closely with Product Sales and Customer Success teams to align on business goals and customer feedback.
• Stay on top of consumer trends and competitor activity to identify new opportunities for brand and business growth.

• Bachelor s degree in Marketing Business or a related field. MBA is a plus.
• 6 years of experience in B2C marketing preferably in industry e.g. e-commerce FMCG.
• Proven success in driving customer acquisition and retention via digital channels.
• Strong understanding of performance marketing social media strategy and CRM tools.
• Data-driven mindset with proficiency in tools like Google Analytics Meta Ads Manager or similar.