Digital Marketing Lead

Role: Digital Marketing Lead

Location: Coimbatore

Experience: 7 -12 years

Key Responsibilities:

• Plan and execute integrated digital marketing campaigns across SEO SEM social media email SMS and display advertising.
• Manage and optimize PPC campaigns (Google Ads Meta etc.) to increase ROAS.
• Collaborate with creative and product teams to create high-performing content for web and social platforms.
• Monitor and improve local SEO for each store location and manage Google Business Profiles.
• Manage the companies social media presence including content planning community engagement and paid campaigns.
• Analyze web traffic and campaign performance using tools like Google Analytics Meta Business Suite and CRM data.
• Implement marketing automation workflows (email/SMS) for engagement retention and reactivation.
• Coordinate digital efforts for in-store promotions new store openings and seasonal campaigns.
• Assist with managing the e-commerce platform to improve user experience and conversion rate.
• Stay up-to-date with the latest digital marketing trends and tools

Requirements:

• Bachelors degree in Marketing Business or a related field. MBA is a plus.
• 7 years of experience in B2B marketing preferably in industry e.g. e-commerce Retail .
• Proven success in driving customer acquisition and retention via digital channels.
• Strong understanding of performance marketing social media strategy and CRM tools.
• Data-driven mindset with proficiency in tools like Google Analytics Meta Ads Manager or similar.