digital marketing head

Key Responsibilities

Develop and execute the organizations overall digital marketing strategy aligned with business

and sales objectives.

Lead mentor and manage a team of approximately 20 digital marketing professionals including

performance marketers SEO specialists content creators social media managers designers and

CRM executives.

Drive qualified lead generation across multiple real estate projects through paid and organic

digital channels.

Plan execute and optimize campaigns across Google Ads Meta LinkedIn YouTube and other

relevant platforms.

Manage digital marketing budgets and ensure maximum ROI through data-driven decision-

making.

Collaborate closely with Sales CRM Branding and Project teams to improve lead quality and

conversion rates.

Oversee SEO SEM website optimization landing pages content marketing email marketing

and marketing automation initiatives.

Monitor campaign performance customer acquisition cost (CAC) cost per lead (CPL) return on

ad spend (ROAS) and other key performance indicators.

Implement attribution models and analytics frameworks using tools such as Google Analytics 4

Google Tag Manager and CRM dashboards.

Work with agencies media partners technology vendors and internal stakeholders to ensure

seamless campaign execution.

Build strong remarketing lead nurturing and customer engagement strategies.

Stay updated on digital marketing trends AI tools and emerging technologies relevant to the

real estate industry.

Ensure compliance with advertising guidelines privacy regulations and brand standards.

Key Performance Indicators (KPIs)

Qualified lead generation volume and quality

Cost per Lead (CPL)

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Website traffic and conversion rates

Lead-to-site visit conversion

Site visit-to-booking conversion

Team productivity and performance

Campaign ROI and budget utilization

Brand visibility and digital engagement metrics

Required Skills:

digital marketingteam handling