Digital Marketing Executive Senior Executive

1. Google Search Shopping Performance Max (PMax) Display and YouTube Ads.
2. Manage Plan execute monitor and optimize Meta Ads and Google Ads campaigns.
3. Manage Meta campaigns including Catalog Ads Remarketing Lookalike Audiences and Conversion campaigns.
4. Monitor key performance metrics such as ROAS CAC CPA CPC CTR and Conversion Rate.
5. Manage daily campaign budgets and optimize spending for maximum performance.
6. Identify opportunities for campaign scaling and customer acquisition growth.
7. Conduct A/B testing of creatives audiences ad copies and campaign strategies.
8. Work closely with creative teams to develop and optimize performance-oriented ad creatives.
9. Monitor campaign performance on a daily basis and implement necessary optimizations.
10. Analyze campaign and customer data to identify trends opportunities and areas for improvement.
11. Set up and monitor conversion tracking pixels events and campaign attribution.
12. Prepare regular performance reports and dashboards using Excel/Google Sheets.
13. Work with internal teams to align marketing campaigns with business and revenue goals.

Required Skills:

Digital MarketingPerformance MarketingMeta AdsGoogle AdsData AnalysisA/B TestingCampaign OptimizationBudget ManagementCreative CollaborationReporting