Digital Marketing Executive
Job Summary
- Plan and execute digital marketing campaigns (SEO SEM Social Media Email Display Ads)
- Manage company social media platforms (Facebook Instagram LinkedIn etc.)
- Run paid advertising campaigns (Google Ads Meta Ads)
- Monitor and analyze website performance using tools like Google Analytics
- Optimize website content for SEO and improve search rankings
- Create engaging content (blogs posts creatives email campaigns)
- Track campaign performance and generate reports
- Conduct market research and competitor analysis
- Collaborate with design and content teams for campaign execution
- Manage email marketing campaigns and automation tools
- Knowledge of SEO SEM PPC and social media marketing
- Familiarity with tools like Google Analytics Google Ads SEMrush Ahrefs
- Basic understanding of HTML/CSS
- Strong communication and content creation skills
- Analytical mindset with data-driven decision-making
- Creativity and attention to detail
- Bachelors degree in Marketing Business or related field
- Certification in Digital Marketing (Google HubSpot etc.) is a plus
- 13 years of experience in digital marketing (for executive role)
- Website traffic growth
- Conversion rates
- ROI on campaigns
- Social media engagement
- Lead generation metrics
Required Skills:
Knowledge of SEO SEM PPC and social media marketing Familiarity with tools like Google Analytics Google Ads SEMrush Ahrefs Basic understanding of HTML/CSS Strong communication and content creation skills Analytical mindset with data-driven decision-making Creativity and attention to detail Bachelors degree in Marketing Business or related field Certification in Digital Marketing (Google HubSpot etc.) is a plus 13 years of experience in digital marketing (for executive role) Website traffic growth Conversion rates ROI on campaigns Social media engagement Lead generation metrics