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Digital Marketing Executive

TestHiring

Job Location:

Mumbai - India

Monthly Salary: INR 30000 - 35000

Experience Required: 2-5years

Posted: 23 July 2026 (30+ days ago)

Application Deadline: 20 October 2026

Vacancies: 1 Vacancy

Job Summary

Plan execute and optimize Google Ads and Meta Ads campaigns.

Generate high-quality leads while maximizing conversions and ROI.

Collaborate with the sales team to improve campaign performance.

Monitor KPIs such as CPL CTR Conversion Rate and ROAS.

Execute audience targeting retargeting and A/B testing strategies.

Identify opportunities to scale successful campaigns.

Analyze campaign performance using Google Analytics.

Implement SEO strategies and support SEO content writing.

Optimize digital marketing funnels to improve lead generation.

Prepare performance reports and recommend improvements.

Requirements

Bachelors degree in a relevant field.

23 years of experience in digital marketing.

Strong knowledge of Google Ads Meta Ads Google Analytics SEO and SEO content writing.

Experience with lead generation funnels and digital growth strategies.

Ability to independently manage and optimize marketing campaigns.

Experience in the EdTech or Education industry is preferred.

Knowledge of webinar marketing and lead nurturing is an added advantage.

Strong analytical communication and problem-solving skills.

Required Skills:

Bachelors degree in a relevant field. 23 years of experience in digital marketing. Strong knowledge of Google Ads Meta Ads Google Analytics SEO and SEO content writing. Experience with lead generation funnels and digital growth strategies. Ability to independently manage and optimize marketing campaigns. Experience in the EdTech or Education industry is preferred. Knowledge of webinar marketing and lead nurturing is an added advantage. Strong analytical communication and problem-solving skills.

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