Digital Marketing Executive
Job Summary
Digital Marketing Executive
Were looking for a results-driven digital marketer to plan execute and optimize online campaigns
that grow brand awareness traffic and leads. Youll own end-to-end digital channels and turn data
into action.
Key Responsibilities
Strategy & Planning: Develop monthly/quarterly digital marketing plans aligned with
business goals
Paid Ads: Run Google Ads Meta Ads LinkedIn Ads. Set up campaigns budgets targeting
A/B tests and optimize ROAS/CPA
SEO: Keyword research on-page optimization technical SEO fixes and link-building to
improve organic rankings
Social Media: Manage content calendars for Instagram Facebook LinkedIn X. Create posts
reels and engage with community
Content & Email: Coordinate blogs landing pages and email campaigns using tools like
Mailchimp/HubSpot. Write copy that converts
Analytics: Track performance in GA4 Search Console Meta Ads Manager. Prepare weekly
reports with insights and next steps
Website/CRO: Work with design/dev to improve landing pages load speed and conversion
rates
Market Research: Monitor competitors trends and new platforms. Test new channels when
relevant
Requirements
Experience: 12 years in digital marketing. Freshers with strong portfolio/certifications also
considered
Skills: Hands-on with Google Ads Meta Business Suite GA4 Search Console SEO tools like
SEMrush/Ahrefs
Technical: Basic WordPress Canva/Figma Excel/Sheets for reporting
Soft skills: Strong writing analytical thinking time management and ability to work with
cross-functional teams
Certifications: Google Ads Meta Blueprint HubSpot are a plus
Nice to Have
Experience with e-commerce lead-gen or B2B SaaS
Video editing for Reels/Shorts
Knowledge of marketing automation
Required Skills:
Google AdsMeta Business SuiteGA4Search ConsoleSEMrushAhrefsMailchimpHubSpotWordPressCanvaFigmaExcelGoogle SheetsStrong writingAnalytical thinkingTime managementCrossfunctional collaboration