Digital Marketing & Content Executive — Social Media, SEO & Canva
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Job Summary
JNB BEARINGS PVT LTD Import & Distribution J&B Brand Bearings Chennai Department: Digital Marketing | NOW HIRING Digital Marketing & Content Executive |
Digital Marketing & Content Executive Content Social Media SEO Photography Brand Visibility
| Location: | Mannady Metro Chennai | Reports To: | Director / Business Growth Head |
| Salary: | /month Incentives | Work Hours: | MonSat 9:30 AM6:30 PM Sunday Off 2nd & 4th Sat Off |
| Experience: | 14 Years Strong portfolio preferred | Joining: | Immediate Annual CTC: 35 LPA Strong portfolio: up to 6 LPA |
| This is a content-first role. Ideal for creative design-confident professionals who can write design photograph and optimize NOT a CRM or automation role. A strong Canva portfolio and social media samples are mandatory for shortlisting. |
About JNB Bearings & This Role
JNB Bearings Pvt. Ltd. is one of South Indias fastest-growing importers and distributors of J&B Brand Bearings serving crushers rice mills cement plants engineering workshops automobile sectors and dealers across Tamil Nadu. We are building our digital presence and looking for a creative content-driven professional who can produce compelling industrial content grow our social media following improve our Google rankings and increase brand visibility across all digital platforms.
Tools You Will Use Daily
| Canva (Core Design Tool) | Canva AI & ChatGPT | Google Analytics |
| Google Business Profile | WordPress / Website CMS | Zoho Social & Zoho Publish |
| Google Search Console & SEO Tools | Smartphone Camera (Reels & Photography) | Meta Business Suite & LinkedIn |
Key Responsibilities
01 Social Media Management & Growth
- Plan and execute daily content across Instagram Facebook LinkedIn and Google Business Profile
- Build and maintain a 30-day content calendar aligned with products seasons and campaigns
- Monitor comments messages and enquiries respond within 2 hours
- Drive measurable follower growth and engagement rate improvements every month
- Track and report social media analytics weekly; present growth report monthly
02 Content Creation & Design
- Create high-quality industrial and product-focused content: posts stories reels and banners
- Design all creatives using Canva maintaining consistent JNB brand identity
- Write engaging captions and short-form copy for all social platforms
- Develop blog articles and product descriptions for the website
- Use ChatGPT and Canva AI to accelerate content ideation and drafting
- Maintain a structured media library: photos videos creatives and copy assets
03 Product Photography & Video
- Capture professional product photos of bearings for digital and catalogue use
- Shoot short demonstration videos and installation reels
- Create reels showcasing product applications across crusher rice mill and other industries
- Cover dealer visits events and exhibitions for social media content
- Edit and optimize photos and videos for each platforms format and dimensions
04 SEO & Website Management
- Update and maintain the company website: product pages blogs news and landing pages
- Conduct keyword research targeting industrial buyers dealers and maintenance engineers
- Publish SEO-optimized blog articles regularly to improve organic search rankings
- Monitor website traffic bounce rate and lead conversions via Google Analytics
- Improve Google rankings for key industrial and bearing-related search terms
- Build and optimize landing pages for campaigns and lead generation
05 Google Business & Brand Visibility
- Manage and optimize Google Business Profile for maximum local and industrial search visibility
- Respond professionally to all Google reviews within 24 hours
- Build and execute dealer engagement campaigns to grow brand presence
- Monitor online reputation and flag negative reviews immediately for management review
- Track brand visibility metrics: impressions reach search rankings and review ratings
06 Reporting & Performance Tracking
- Build and maintain a monthly content and digital performance report
- Track KPIs: follower growth engagement rate website traffic and lead contribution
- Present monthly marketing performance report to leadership with insights
- Monitor and report contribution to lead generation from content and SEO channels
- Identify top-performing content and replicate successful formats across platforms
First-Year Success Expectations What Good Looks Like
FIRST 3 MONTHS Learn & Publish | FIRST 6 MONTHS Build & Grow | FIRST 12 MONTHS Optimise & Report |
Understand JNB products customers and industry Audit existing social media accounts and website Set up content calendar and begin publishing Capture first product photo and reel set Begin Google Business Profile optimization | Consistent daily content publishing across all channels First SEO blog articles published on website Google Business rating maintained at 4.5 Monthly analytics report delivered to leadership Social media follower growth visible and tracked | Measurable improvement in organic website traffic Full product photo and video library built Measurable improvement in rankings for selected priority keywords Social engagement rate growing month-on-month Ready for first annual performance review |
KPI Measurement System Monthly Scorecard
DAILY Content publishing Social media activity Website updates | WEEKLY Engagement growth Website traffic SEO activities | MONTHLY Full KPI scorecard Lead contribution Analytics report | QUARTERLY Incentive eligibility Promotion readiness Performance assessment |
| KPI METRIC | WEIGHT | CYCLE |
| Content Creation & Publishing | 25% | Monthly |
| Social Media Growth | 20% | Monthly |
| Website & SEO Performance | 20% | Monthly |
| Lead Generation Contribution | 15% | Monthly |
| Google Business Rating & Reviews | 10% | Monthly |
| Brand Visibility Growth | 5% | Monthly |
| Discipline & Reporting | 5% | Monthly |
| TOTAL | 100% |
| Promotion eligibility is based on consistent KPI achievement creative output quality business contribution and management recommendation reviewed quarterly. |
Career Growth Roadmap Content Executive to CMO in 12 Years
Every level in this roadmap is earned through measurable creative output audience growth SEO improvement and revenue contribution. JNB strongly believes in promoting high performers from within the organization.
| PERIOD | LVL | DESIGNATION | KEY FOCUS AREAS | PROMOTION CRITERIA | CTC |
| Yr 02 | L1 ENTRY | Digital Marketing & Content Executive | Master Canva Zoho Social Google Analytics and SEO tools Build content calendar and publish consistently Grow social media following month-on-month Achieve all monthly KPIs | Consistent KPI achievement strong content performance management recommendation | 35 LPA |
| Yr 24 | L2 SENIOR | Senior Digital Marketing Executive | Lead content strategy across all channels Drive measurable SEO improvements Contribute to lead generation from digital Mentor fresher team member | SEO traffic growth lead generation contribution content performance metrics | 58 LPA |
| Yr 46 | L3 SPECIALIST | SEO & Content Specialist | Full organic traffic ownership Website performance and conversion optimization Revenue contribution via digital channels Advanced content strategy and distribution | Organic traffic growth website performance targets revenue contribution proven | 812 LPA |
| Yr 69 | L4 MANAGER | Digital Marketing Manager | Lead and manage a digital marketing team Campaign P&L ownership Multi-channel marketing strategy Vendor and agency management | Team leadership demonstrated campaign revenue impact strategic planning | 1218 LPA |
| Yr 912 | L5 SR. MGR | Senior Marketing Manager | National-level digital marketing ownership Brand strategy and market positioning Cross-functional team leadership Revenue growth at scale | Sustained national-scale performance strategic leadership recognition | 1830 LPA |
| Yr 12 | L6 CMO | Head of Digital Marketing / CMO | Brand and revenue strategy at board level Build and lead the entire marketing organization National marketing vision and execution Business transformation ownership | Exceptional sustained performance board-level recognition | 30 LPA |
| A digital marketer who masters content SEO social media and photography in a B2B industrial environment has a rare and highly valued skill set. This role is your launchpad. |
Who We Are Looking For
| QUALIFICATIONS & EXPERIENCE | TOOLS & PERSONAL SKILLS |
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Compensation & Benefits
| COMPENSATION | BENEFITS & PERKS |
Fixed Salary: / month Based on experience skills & creative portfolio
Annual CTC: 35 LPA Strong portfolio: up to 6 LPA |
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How to Apply
CALL / WHATSAPP 044- | EMAIL RESUME Subject: Content Executive Your Name | APPLY ONLINE (Online application portal) |
| Mandatory in application: Current CTC Expected CTC Notice Period Canva portfolio link Social media handles managed Any Reel or photography samples |
JNB Bearings Pvt Ltd Building Creative & Digital Marketing Careers Across South India
Required Skills:
Canva Social Media Management (Instagram Facebook LinkedIn) Content Writing Copywriting Reels & Video Editing Product Photography SEO Keyword Research Google Analytics Google Business Profile WordPress ChatGPT / AI tools
Required Education:
Any Graduate (BBA / / Mass Comm / MBA Marketing preferred) with 1-4 years in content creation social media or digital marketing; Canva portfolio mandatory
