Enter a job title or keyword
Data & Campaign Operations Specialist (HubSpot CRM)
Job Location:
Monthly Salary:
Posted:
17 June 2026 (30+ days ago)
Posted:
Application Deadline:
14 September 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Potentiam is looking for a Data & Campaign Operations Specialist to manage the end-to-end flow of prospect data supporting Marketing and BDR activities.
The role is responsible for extracting cleaning enriching validating segmenting and importing company and contact data into HubSpot from external databases and research sources. It also supports prospect list creation for marketing campaigns and automated LinkedIn outreach.
The ideal candidate should have hands-on experience with CRM platforms such as HubSpot Salesforce Zoho CRM Pipedrive or Microsoft Dynamics and be comfortable managing imports field mapping segmentation company/contact records and data quality.
Beyond day-to-day execution were looking for someone who can continuously improve processes by identifying opportunities to reduce manual effort through automation AI workflow improvements and better use of CRM and spreadsheet functionality.
Duties & Responsibilities
Potentiam is a global provider of highly qualified professionals to European SMEs from our offices in Romania South Africa and works with clients in finance energy leisure marketing business services and technology industries providing technical professional multi- lingual highly motivated staff most of whom have had experience of working for international companies. Staff cover a wide range of roles from accounting marketing data management HR sales/account management engineering technology and operations. Potentiam manages our staffs career development and personal development training all infrastructure HR and payroll with our clients directly managing day-to-day staff responsibilities and role training and development.
If interested please apply here if you have any questions regarding the role please feel free to write to
Data Privacy Notice
The personal information you provide during the application and recruitment process will be used solely for recruitment purposes in accordance with our data protection policies.
For any questions regarding data processing related to HR activities please contactat
All data shared with third parties complies with applicable confidentiality and retention requirements.
The role is responsible for extracting cleaning enriching validating segmenting and importing company and contact data into HubSpot from external databases and research sources. It also supports prospect list creation for marketing campaigns and automated LinkedIn outreach.
The ideal candidate should have hands-on experience with CRM platforms such as HubSpot Salesforce Zoho CRM Pipedrive or Microsoft Dynamics and be comfortable managing imports field mapping segmentation company/contact records and data quality.
Beyond day-to-day execution were looking for someone who can continuously improve processes by identifying opportunities to reduce manual effort through automation AI workflow improvements and better use of CRM and spreadsheet functionality.
Duties & Responsibilities
- Extract company and contact data from approved databases research platforms and online sources.
- Clean standardize enrich validate and format prospect data for CRM and campaign use.
- Verify key data fields including company details contact information job titles seniority LinkedIn profiles and campaign status.
- Identify and remove duplicate incomplete outdated or poor-fit records.
- Prepare and import data into HubSpot (or other CRM systems) with accurate field mapping and record associations.
- Maintain high-quality company and contact records within the CRM.
- Build targeted prospect lists based on industry geography company size decision-maker level and campaign criteria.
- Segment prospect lists for email phone LinkedIn and other outbound marketing campaigns.
- Create upload manage and maintain prospect lists for automated LinkedIn outreach platforms (e.g. Zeekeo).
- Monitor campaign lists apply exclusions and keep prospect data accurate and up to date.
- Troubleshoot and resolve CRM import formatting and data quality issues.
- Maintain documentation of data sources targeting criteria exclusions and campaign lists.
- Analyze existing workflows and recommend improvements to increase efficiency and data quality.
- Reduce manual effort through workflow automation AI tools spreadsheet optimization and CRM capabilities.
- Develop and maintain standardized processes for data preparation enrichment segmentation and campaign execution.
- Collaborate with Marketing and BDR teams to ensure timely delivery of accurate campaign-ready prospect data.
- Ensure compliance with internal data standards naming conventions and quality guidelines.
- Support reporting by maintaining consistent reliable and well-structured CRM data.
- Continuously identify opportunities to improve data operations campaign readiness and overall process efficiency.
- Experience managing B2B company and contact data.
- Experience with data cleaning enrichment formatting validation and segmentation.
- Experience using CRM platforms including HubSpot Salesforce Zoho CRM Pipedrive or Microsoft Dynamics.
- Experience building prospect lists for B2B sales and marketing campaigns.
- Experience using LinkedIn Sales Navigator and automated LinkedIn outreach platforms (such as Zeekeo).
- Strong Excel or Google Sheets skills.
- Experience using prospect research platforms and company websites.
- Comfortable working with CRM imports field mapping structured datasets and workflow automation.
- Experience using AI tools to improve research data preparation formatting and operational efficiency.
Potentiam is a global provider of highly qualified professionals to European SMEs from our offices in Romania South Africa and works with clients in finance energy leisure marketing business services and technology industries providing technical professional multi- lingual highly motivated staff most of whom have had experience of working for international companies. Staff cover a wide range of roles from accounting marketing data management HR sales/account management engineering technology and operations. Potentiam manages our staffs career development and personal development training all infrastructure HR and payroll with our clients directly managing day-to-day staff responsibilities and role training and development.
If interested please apply here if you have any questions regarding the role please feel free to write to
Data Privacy Notice
The personal information you provide during the application and recruitment process will be used solely for recruitment purposes in accordance with our data protection policies.
For any questions regarding data processing related to HR activities please contactat
All data shared with third parties complies with applicable confidentiality and retention requirements.
Required Experience:
IC
