CRM Kolkata DM BAU
Posted:
29 July 2026 (30+ days ago)
Application Deadline:
26 October 2026
Vacancies:
1 Vacancy
Job Summary
Job Purpose
- Design and oversee all aspects of direct marketing campaigns
- Identify target audiences and devise effective campaigns
- Ensure branding is consistent across all campaign elements
- Analyze the performance of campaigns and measure return on investment
- Prepare detailed reports and present results to senior management
- Collaborate with sales design and content teams to optimize campaigns
- Plan and execute email marketing telemarketing and direct mail strategies
- Keep up-to-date with industry trends and competitor activities
- Manage and maintain marketing databases including customer data and mailing lists
- Work with external agencies and vendors to execute promotional events and campaigns
- Ensure all direct marketing activities comply with legal and ethical standards
- Maintain and manage the budget for direct marketing campaigns
Required Experience:
Manager
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.