CRM Content Specialist
Job Summary
Job Description:
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Write engaging conversion-focused copy for email marketing WhatsApp campaigns push notifications and other customer communication channels.
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Develop content that drives customer engagement retention repeat purchases and lifecycle marketing objectives.
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Collaborate with the marketing team to plan and execute CRM campaigns across different customer segments.
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Create campaign messaging subject lines CTAs and content variations to improve open rates click-through rates and conversions.
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Support customer journey and retention initiatives through relevant and timely communication.