Copy Writer

Roles & Responsibilities Write engaging content for the website app blogs emails and marketing campaigns. Create high-converting ad copy for Meta Google and other paid channels. Identify content gaps and suggest new content ideas and strategies. Collaborate with marketing and creative teams to develop impactful campaigns. Participate in brainstorming sessions and contribute creative content ideas. Stay updated on industry trends and create content around relevant topics. Manage multiple content projects while meeting weekly and monthly targets. Monitor content performance and optimize copy for engagement and conversions. Requirements 5-6 years of copywriting/content writing experience preferably in D2C health fitness or app-based brands. Strong writing skills across long-form short-form and direct-response content. Experience writing ad copy email campaigns and push notifications. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Understanding of marketing metrics such as CTR open rates and ROAS. Strong research communication and creative thinking skills. Proficiency in Hindi-English (Hinglish) communication is a plus.

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Required Skills:

CopywritingContent creationMarketing copyBrand communicationWriting and editingAd copyEmail campaignsPush notificationsMarketing metricsResearchCommunicationCreative thinkingHindi-English (Hinglish) communication