Content Writing Specialist

WIN is looking for a Content Writing Specialist to join our growing team in India. We are looking for someone who can create clear engaging and high-impact content across digital platforms while understanding how modern AI tools can accelerate content creation research and ideation workflows.

This role requires a strong understanding of writing for US-based product companies the ability to simplify complex ideas into compelling narratives and a deep curiosity for new-age AI-assisted content workflows.

You will work closely with marketing product design and leadership teams to create content that drives engagement brand positioning customer education and business growth.

• Create high-quality content for websites blogs product pages case studies email campaigns social media and marketing materials
• Write compelling and audience-focused content tailored for US-based product and SaaS audiences
• Collaborate with cross-functional teams including product marketing design and leadership
• Use AI-powered tools to accelerate research ideation drafting optimization and content workflows
• Translate complex product business and technical concepts into clear and engaging content
• Ensure consistency in brand tone messaging and communication across platforms
• Conduct content research competitor analysis and trend tracking to improve content effectiveness
• Optimize content for engagement readability and SEO best practices
• Continuously experiment with modern content formats storytelling approaches and AI-assisted workflows
• Manage multiple content projects while maintaining quality and attention to detail

• 45 years of experience in content writing copywriting or content marketing for US-based product or SaaS companies
• Exceptional written and verbal communication skills in English
• Strong understanding of digital content storytelling and audience engagement
• Experience using AI tools for content creation research editing or workflow optimization
• Familiarity with SEO principles and content performance metrics
• Ability to simplify complex ideas into concise and compelling narratives
• Strong research editing and proofreading skills
• Ability to work in fast-paced cross-functional environments
• Ownership mindset with strong attention to detail and execution quality

• Experience writing for B2B SaaS or technology products
• Familiarity with AI content tools such as ChatGPT Jasper Claude Grammarly AI or similar platforms
• Experience with content strategy thought leadership or product storytelling
• Understanding of AI-driven content workflows and automation tools

• High-energy team enthusiastic about disrupting a massive industry
• Highly inclusive and collaborative culture built on mutual respect
• Focus on core values initiative leadership and adaptability
• Strong emphasis on personal and professional development
• Opportunity to build AI-first products that create real business leverage
• Flexibility to work remotely

Founded in 1993 WIN is a highly innovative Proptech company building new disruptive software platforms and products for the massive real estate industry. We have the stability and brand recognition as a 30-year-old company along with the curiosity and energy of a start-up. We are an Entrepreneur 500 company Entrepreneur Fastest Growing company and recognized as the Most Innovative Home Services Company.

At WIN we thrive in a collaborative performance-driven environment fueled by curiosity and impact. We believe in results teamwork and celebrating milestonesbig and small. Click here to learn more about our company and culture: Experience:

IC