Chief Commercial Officer

Commercial Leadership & Strategy

Develop and execute the overall commercial strategy in alignment with the companys business objectives.

Drive revenue growth profitability market penetration and expansion initiatives.

Provide strategic recommendations to the Board regarding growth opportunities market trends and competitive positioning.

Lead annual business planning budgeting forecasting and target-setting exercises.

Sales & Revenue Management

Own and deliver annual sales and profitability targets with a focus on sustainable year-on-year growth.

Drive sales performance across all channels including:

Exclusive Brand Outlets (EBOs)

Shop-in-Shop (SIS)

Franchise Network

Distribution & Channel Partners

Modern Trade and Institutional Sales

Pricing Margin & Commercial Excellence

Define and implement pricing discounting and margin management strategies.

Monitor product-wise channel-wise and region-wise profitability.

Ensure commercial policies support both growth and profitability objectives.

Channel & Market Development

Expand and strengthen dealer distributor franchisee and channel partner networks.

Identify new geographies market segments and business opportunities.

Drive market coverage optimization and channel productivity enhancement.

Evaluate opportunities for regional office expansion and network growth across India.

Collections & Credit Management

Ensure timely realization of sales proceeds and healthy cash flow management.

Monitor receivables ageing reports and customer credit exposure.

Implement strong commercial governance and risk management practices.

Cross-Functional Collaboration

Partner closely with Supply Chain Procurement Finance Operations Product and Marketing teams.

Ensure product availability and inventory alignment with sales requirements.

Drive commercial decisions aligned with operational capabilities and financial controls.

Team Leadership

Build mentor and lead a high-performing commercial organization.

Drive performance management succession planning and talent development.

Recruit and retain top commercial talent.

Establish a culture of accountability customer centricity and execution excellence.

Board & Stakeholder Management

Present periodic business reviews commercial performance updates forecasts and strategic recommendations to the Board of Directors.

Develop strong relationships with key stakeholders channel partners and strategic customers.