Channel Relationship Manager Non Trade
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Job Summary
Job Purpose
Adhere to call cycle plan achieve Portfolio sales and collection targets by maintaining relationship with channel partners in an assigned area (Territory) and effective communication of sales promotion activities to achieve set objectives and facilitate building solutions for IHBs using digital platform.
Job Context & Major Challenges
UltraTech Cement is the largest cement manufacturer in India with an installed capacity of about 132.35 million tonnes. The company has production facilities in 23 locations 29 grinding units one Clinkerisation unit and 8 Bulk Packaging Terminals spread across the country and has plans to grow further than acquisition and green field expansion. The Ultratech brand occupies a premium position with a market capitalization of Rs. 223000 crores. The Indian cement industry has a capacity of 550 million tonnes and a supply demand gap putting pressure of prices due to excess capacity. The market has strong regional Indian and MNC players in each Zone and has strong brand competition.
The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing & exceeding Customers expectations through service excellence. Align & adopt a One UltraTech approach and leverage on strong relationship with channel partners to provide end to end construction solutions and stay ahead of the competition.
The need to create optimum awareness and adoption for the new age product portfolio and digital services has become paramount looking at the shift from limited products to an array of products and services in a solution based mindset of UltraTech.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
KRA1 | Branding and Improving Brand Equity | Identify the locations for the hoarding placement wall paintings etc. and timely distribution of the sales promotion material |
KRA2 | Business Delivery | Ensure easy availability and replenishment of allied products as per agreed SLAs communication of pricing discounts of allied products to UBS outlets |
KRA3 | Business Development | Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers |
KRA4 | Channel Management | Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place |
KRA5 | Competition Tracking | Obtain first hand information about competitors at retailer level on Cemtrak parameters (NR DOD CS ACV MS). Taluka level performance and ranking progression. |
KRA6 | Customer Service and Responsiveness | Provide effective customer care service and attend the product and service related queries and resolve timely grievances as per SLAs to ensure customer loyalty and satisfaction |
KRA7 | Influencer Management | Derive sales plan with dealer and retailer product-wise month wise to ensure desired counter share and market share achievement |
KRA8 | Sales & Marketing Plan | Derive sales plan with dealer and retailer product-wise month wise to ensure desired counter share and market share achievement |
Required Experience:
Unclear Seniority
About Company
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