Channel Relationship Manager
Posted:
15 August 2026 (8 hours ago)
Application Deadline:
12 November 2026
Vacancies:
1 Vacancy
Job Summary
| Job Context & Major Challenges | The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing & exceeding Customers expectations through service excellence. Align & adopt a One UltraTech approach and leverage on strong relationship with channel partners to provide end to end construction solutions and stay ahead of the competition. | |
| Key Result Areas | ||
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
| KRA1 | Branding and Improving Brand Equity | (R) Identify the locations for the hoarding placement wall paintings etc. and timely distribution of the sales promotion material |
| (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index | ||
| (RA) Create awareness of value added services like Mobile Lab Information Centre Toll Free Number etc for dealers retailers and end customers | ||
| KRA2 | Business Delivery | (R) Ensure easy availability and replenishment of allied products as per agreed SLAs communication of pricing discounts of allied products to UBS outlets |
| (R) Ensure the achievement of the sales target for the Depot (including UBS allied products) at agreed price positions | ||
| (R) Ensure timely collection of payments for keeping receivables under control / follow-up for timely collection of payment against sold material in the assigned area | ||
| (R) Explore the possible locations for new inventory points within the assigned territory in line with i2 network analysis | ||
| (R) Follow up with Zonal coordinator-UBS for setting up of UBS of identified counters | ||
| KRA3 | Business Development | (R) Work towards increasing the business and profitability of channel partners by helping them in increasing sales from existing customers and in acquisition of more customers |
| KRA4 | Channel Management | (R) Collect the security deposit at the time of appointment dealer and enhance it according to the norms of the company and exposure in the market place |
| (R) Ensure that UBS outlets deal in all category of products | ||
| (R) Identify channel partners for prospective UBS format and develop UBS stores | ||
| (R) Monitor dealers / customers credit worthiness and alert management in case of any adverse developments | ||
| (RA) Adhere to call cycle plan collect the orders & payments and update SFA on real time basis | ||
| (RA) Execute the retailer meets counter meets for sub dealers in assigned area | ||
| (RA) Track retailer level sales stock replenishment through continuous monitoring | ||
| KRA5 | Competition Tracking | (R) Obtain first hand information about competitors at retailer level on Cemtrak parameters (NR DOD CS ACV MS) |
| KRA6 | Customer Service and Responsiveness | (R) Provide effective customer care service and attend the product and service related queries and resolve grievances as per SLAs to ensure customer loyalty and satisfaction |
| KRA7 | Influencer Management | (RA) Organize sales promotion activity at all UBS outlets and promote UBS outlets through technical / sales meet |
| KRA8 | Sales and Marketing Plan | (R) Derive sales plan with dealer and retailer product-wise month wise to ensure desired counter share and market share achievement |
Required Experience:
Unclear Seniority
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.